The future of search at Google includes fascinating changes that will deeply affect the course of B2B marketing.
Google’s search and other services jointly hold vast influence over what people see and do online, a powerful position that isn’t likely to significantly change anytime soon.
Like ocean waves, search always changes at Google, and whether it’s through tiny incremental shifts or explosive changes of course, the future this tech giant is enthusiastically creating is one savvy B2B marketers can’t afford to ignore.
Let’s explore some of Google’s future plans and most recent search changes, while also looking at what they mean for B2B marketers.
Google Search & The Sands of Time