A lot of agency blogs don’t talk about the diversity of client experience because they think it may reflect poorly, but it’s simply a reality of varying personalities, a dynamic market and changing organizations. Clearly the goal is retention and our online marketing agency has had clients for over 10 years!
When agencies don’t over-promise and under-deliver, manage expectations properly and actually get great results, you’d think the company and agency relationship would be unstoppable.
With the dynamic nature of digital and online marketing as well as the normal changes in business from new and discontinued products to staff changes to mergers and acquisitions, the assumed success formula for an effective agency and client relationship isn’t always so simple.
If you’re old enough to remember the classic movie, Cool Hand Luke, there’s a moment when a rebellious prisoner played by a young Paul Newman refuses to “go along” with prison rules despite some grueling punishment. The warden, played by Strother Martin, made the 
With 
We recently posted a list of over 
I’ve been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve visibility in search and the commercial outcomes that can result.
“A person will work for a living, but they’ll die for recognition.” I’m not sure who I heard that from first, but it’s just as true for agencies and companies as it is for individuals. One common way to recognize excellence is through awards. There are awards for just about every industry from software to design to public relations. What about search marketing?
While Google offers advice on 
Search Engine Optimization is a changing field. At any given moment in time, companies that rely on the web for new business or customer communications will consume information about SEO and then rely on that snapshot for months or even years.
Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant. Here I’ll describe three scenarios and hopefully help companies avoid the unfortunate expense of sabotaging their own SEO investment.
