Optimize Your Images for Better Digital Asset Optimization
From Marketing to PR, digital assets are an essential part of the content used to tell stories and communicate brand messages. For publishers and public relations professionals, optimizing the images used in news stories and press releases can have an important impact on visibility in search engines. Images not only add flavor to news content, but they are also an opportunity to extend the reach of your message through image specific search.
Images are essential for both search and social media marketing with growing popularity as a social media asset. Long time image hosting and social network Flickr hosts well over 50 billion images and social media image sharing services like Instagram and Pintrest have exploded in popularity:
As with many bloggers, we’ve been using royalty free images for many years. Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog posts like the one to the right.
If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize 
“Master Story Teller”, that’s how I would describe 
It’s likely you’ve heard plenty about search engine optimization but what about “Digital Asset Optimization”?
Search engine optimization can be challenging enough, especially for large, 
Thank you to Jonathan Dingman, who writes the 