Large scale search engine optimization projects are often viewed as a golden egg career opportunity for many SEO professionals. Big budget projects and well-known brand names can look great on a resume. Unfortunately, many search marketers quickly realize that the golden egg actually came from a large, slow moving tortoise.
Many Search Marketers are accustomed to optimization projects where the advice they are paid to give is communicated directly and for the most part, actually implemented. Those same marketers may not be prepared to adapt SEO processes to accommodate the operational and communication needs of large, complex organizations. Successful enterprise SEO projects require a unique combination of creative and mechanical SEO expertise as well as large company political savvy.
There simply is no substitute for well rounded experience over a period of time to give a search marketer perspective and the skills to handle a variety of problems. Add to that “sink or swim” SEO training and you have a guy like Matt Evans, SEO Manager at Monster.com. In this interview, Matt is generous with sharing his experiences working agency side and in-house, insights toward code SEO, the new Google design, social media, advice for marketers that want to enter the Search Engine Marketing field and how SEO is a lot like Rugby.
Working with Enterprise SEO projects is compared to smaller company sites is as different as marketing to BtoC vs. BtoB customers. This interview with 
