TopRank Marketing Editor

ONLINE POKER or The Marketing Folly of Using Highly Popular Yet Unrelated Keywords to Drive Online Traffic

TopRank Marketing Editor     Keyword Research, Online Marketing, SEO

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Early in my marketing career I sold classified advertising for a large and influential alternative weekly newspaper in the Twin Cities.

A true benefit of this job was experienced by friends of mine, met through occasional dabblings in the local comedy scene, who turned to me to get the word out about an upcoming show via a line ad on our back page.

Anyone familiar with an alternative news weekly’s back page is certainly no stranger to the type of ad typically represented there. Without providing too much in the way of detail, let’s just say that anyone – ANYONE – will say anything – ANYTHING – just to get found.

It was this type of environment that fostered a good friend’s idea for an ad regarding his upcoming sketch comedy show – which appears word for word, minus identifiable info, below:

Lee Odden

Keyword Discovery Updates Features

The popular keyword research tool, Keyword Discovery, has announced several new updates today. Here are the updates that stand out the most:

  • Keyword Database Update: The KD global database now has 35 Billion searches and the premium database has 10 Billion searches from the last 12 months. This is in contrast to 300 million queries in the past 90 days with WordTracker.
  • Plural Search Feature Release: KD should have had this feature a long time ago.
  • Import to any KeywordDiscovery keyword database: Another long overdue feature recommended by KD users.

Upcoming enhancements to Keyword Discovery include:

  • More keyword databases, such as French, Spanish, Italian and Portuguese
  • Wildcard and “contains” search functions
  • Adult search term database
  • KEI improvements
Lee Odden

Keyword Glossaries and Conversions

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As I was discussing the challenges and opportunities with a new client SEO project recently with one of our staff, I realized how much times have changed in regard to how we generate and apply keyword research.

In the late nineties and ’01 it was pretty much a process of mapping keywords to web pages, citing popularity and competitiveness. We used the KEI information provided by the WordTracker keyword research tool to uncover opportunities with ideal keyword popularity to competitiveness ratios. Things like keyword density, prominence, position, etc were mulled over for each search engine in excessive detail.

Lee Odden

Keyword Tool Based on Leaked AOL Logs

There’s a new keyword tool called AOL Keyword Analyzer that has been posted based on the full dataset of the recently leaked AOL search data. The tool claims:

  • “First tool on the web as far as I know that allows you to view what keywords a site receives in search engine traffic.”
  • “First time you can see how much organic traffic every site gets from a search engine.”
  • “First opportunity the public can see how many clicks individual SERPs get.”

You can view the most popular sites and also the most popular phrases. The most popular sites can also be segmented by top level domain such as .org, .edu, .gov (think link research) as well as .com, .net and coutry specific domains.

Lee Odden

PRWeb Launches SEO Wizard

PRWeb has announced today the launch of their SEO Wizard toolset to help users create and distribute optimized press releases.

“The SEO Wizard will guide members in structuring their press releases in a way that will give them optimal results within news and search engines. The idea of search engine optimization, or increasing a company’s value in search engines by using specific keywords, has gained popularity in recent years. PRWeb’s SEO Wizard quantifies keyword traffic, so users can focus on the keywords that are popular search terms and valuable to their PR and marketing campaigns.”

This is a tool that PRWeb staff have been using and now is being made available to all PRWeb users. Here are a few screen shots:

PR Web SEO Wizard

Lee Odden

New Features in KeywordDiscovery

Customers of Trellian’s KeywordDiscovery service received an announcement today:

1. Increased Keyword Database from 26 Billion to 32 Billion
2. New Keyword Importer and Keyword Filter
3. New Thesaurus Search
4. Dutch Keyword Database Release

Additional features that will be included in version 2 beta of Keyword Discovery include:

– New user interface – easier navigation
– KeywordDiscovery v2 Beta (Faster, Bigger and Better)
– Increased speed and search response times
– Advanced import features
– Advanced competitor analysis
– New projects interface

My SEO consulting firm changed all of our keyword research and analysis over to Keyword Discovery recently. David Warmuz and his team have done an exceptional job at listening to their client base and enhancing product features accordingly.

Lee Odden

Wordtracker vs Keyword Discovery

There’s an interesting thread over at HighRankings Forums on Wordtracker and Keyword Discovery debating the accuracy, pros and cons of each. I’ve been a Wordtracker user for at least 6 years and have been dabbling with Keyword Discovery off and on for 2 or 3 years. Both have their pluses and shortcomings.

Of course, when I need to outsource keyword analysis, I just go to Dan Thies over at SEO Research Labs, who by the way, should be the topic of the next Spotlight on Search interview.

Update: Aaron at his newly designed SEOBook site posts a link to a free link building video from one of Dan’s teleclasses.