It’s a restaurant owner’s worst online nightmare – someone is searching for a restaurant in your neighborhood and your business doesn’t appear until page 7 of the search results, right below the creepy deli/gas station hybrid three towns over.
According to a 2014 Google study, 50% of mobile users are most likely to visit a storefront within a day of conducting a local search online. Over the next few years it’s very probable that these numbers will only continue to increase. With conversion rates like these, it’s clear that there are revenue driving benefits to optimizing your local presence so that you can be seen online by more of your potential customers.