It’s a restaurant owner’s worst online nightmare – someone is searching for a restaurant in your neighborhood and your business doesn’t appear until page 7 of the search results, right below the creepy deli/gas station hybrid three towns over.
According to a 2014 Google study, 50% of mobile users are most likely to visit a storefront within a day of conducting a local search online. Over the next few years it’s very probable that these numbers will only continue to increase. With conversion rates like these, it’s clear that there are revenue driving benefits to optimizing your local presence so that you can be seen online by more of your potential customers.
This afternoon I attended the panel presentation titled ” 
Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever. As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal.
Proper execution of a local and social media strategy is still a head scratcher for many internet marketers. The session on “Local + Social: the Future of Promotion” featuring 
When you think of geotagging, or checking in, what do you think of? Probably GPS, FourSquare, Facebook Places or letting a photo site like Flickr know where a photo was taken. But it can also be done for blog posts.
There are currently 29.6 million small businesses in the U.S. (
