Local SEO Archives - Online Marketing Blog

A Small Business Owner’s Guide to Local Search Optimization

Leila De La Fuente Local SEO, Online Marketing, SEO

It’s a restaurant owner’s worst online nightmare – someone is searching for a restaurant in your neighborhood and your business doesn’t appear until page 7 of the search results, right below the creepy deli/gas station hybrid three towns over.

According to a 2014 Google study, 50% of mobile users are most likely to visit a storefront within a day of conducting a local search online. Over the next few years it’s very probable that these numbers will only continue to increase. With conversion rates like these, it’s clear that there are revenue driving benefits to optimizing your local presence so that you can be seen online by more of your potential customers.

A Small Business Owner’s Guide to Local Search Optimization

Is Your Local Optimization Landing You New Customers or Leaving Them Lukewarm? – #SESNY

Ashley Zeckman Local SEO, Mobile Marketing, Online Marketing, Search Engine Strategies

google places optimization This afternoon I attended the panel presentation titled ” Local Myth Busters – Local Optimization Facts Proven or Debunked” which featured four very knowledgable panelists who provided a great mix of instruction and high level tactics. This session was very focused on Google Places and finding a way to stand out from your competition.

If you are responsible for local marketing or would like to begin implementing a local/mobile marketing strategy these are some tips you don’t want to miss. Below I have included what I considered to be highlights from the presentations.

Traditional SEO & Citations: Andrew Beckman (@Andrew_Beckman)

When implementing traditional SEO you’re on the hunt for backlinks. When deploying a local search strategy you want to populate your “place” data among different channels in a cohesive way. Citations (or mentions of your business) are key for ranking algorithms from search engines like Google. How can you determine the value of a particular citation?

Is Your Local Optimization Landing You New Customers or Leaving Them Lukewarm? – #SESNY

5 Tips for Google Places Optimization

Ashley Zeckman B2B Marketing, B2C Marketing, Local SEO, Mobile Marketing, Online Marketing, Small Business

Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever. As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal.

According to a recent release by ComScore, nearly 3 billion search queries contain local terms each month. For companies that have a local presence, top visibility on local search is essential or that traffic will simply go to competitors. Google Maps is one of the most frequently used local search destinations and even comes standard on many devices including the iPhone. Google Places provides a great opportunity to begin marketing on a local level to your potential customers.

5 Tips for Google Places Optimization

Hello Local, Meet Social – Learning the Basics at SES Chicago

Ashley Zeckman Local SEO, Online Marketing, Search Engine Strategies, Search Engines, Social Search

Proper execution of a local and social media strategy is still a head scratcher for many internet marketers. The session on “Local + Social: the Future of Promotion” featuring Gregg Stewart and Benu Aggarwal at SES Chicago was a must see to answer several important questions.

A Best Practices Approach with Gregg Stewart

Did you know that roughly 20% of all Google searches have local intent? When you look at mobile data that number is even higher. These statistics alone should show us as marketers how important a online local strategy is for improving engagement.

Checking the Box Won’t Work

While website All Facebook says that 96% of small businesses are on Facebook, Mashable.com says that 64% of small businesses think that social media is unnecessary. Part of what this data tells us that many companies are simply checking the box, but aren’t sure how to properly utilize social media marketing channels.

Hello Local, Meet Social – Learning the Basics at SES Chicago

5 Ways to Win More Business with Google Places

Ken Horst Local SEO, Online Marketing, SEO Tips

Local listings & Google Places

With the rise of smart phone use in the US, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on Android phones, the first results they see are from Google local.

Let’s start with a few facts. Did you know that;

73% of all online activity is related to local content (Google)
82% of local searchers follow up with a phone call or show up on your doorstep (TMP/comScore)
66% of Americans use local search to find local businesses (comScore)

5 Ways to Win More Business with Google Places

Can Geotagging Blog Posts Increase Local Search Marketing Performance?

TopRank Marketing Editor Blog Marketing, Blogging Strategy, Local SEO, MIMA Summit

This post is one of a series of liveblogs from the 2010 MIMA Summit.

When you think of geotagging, or checking in, what do you think of? Probably GPS, FourSquare, Facebook Places or letting a photo site like Flickr know where a photo was taken. But it can also be done for blog posts.

Geotagging in blog posts is still relatively new, but it well on its way.

WordPress.com already supports geotagging on profiles and posts so that you can let others know where you are posting from. They will also soon launch a Geo Search feature that will allow people to find posts based on their location.

Can Geotagging Blog Posts Increase Local Search Marketing Performance?

Best Practices In SEO And Marketing: IMS MN 2010

TopRank Marketing Editor Enterprise SEO, Local SEO, Marketing PR Conferences, Online Marketing, SEO, SEO Tips

At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals:

Alex Bennert – Chief Search Strategist at The Wall Street Journal
Brian Kleisner – Search Engine Marketing Manager for FindLaw
Bill Leake – CEO of Apogee Results

The focus of the panel was on search engine optimization best practices, and panelists discussed everything from leveraging web analytics for decision making to how to scale efforts and many topics in between. Following is a summary of each presenter’s top points:

Alex Bennert – Chief Search Strategist at The Wall Street Journal

Alex spoke on the important of using data to make decisions, including leveraging sources such as Google webmaster tools. The information provided in webmaster tools has grown significantly since they have implemented it.

Best Practices In SEO And Marketing: IMS MN 2010

10 Easy Local SEO & Online Marketing Tips

TopRank Marketing Editor Google, Local SEO, Microsoft Bing, Online Marketing, SEO, Small Business, Yahoo

Google Places Pin There are currently 29.6 million small businesses in the U.S. (SCORE). 63% of consumers and small business owners use the Internet to find information about local companies and 82% use search engines (Webvisible & Nielsen). That means there’s a lot of opportunity for local SEO.

Recently I attended GetListed.org’s Local University in Minneapolis which focused on how to optimize web sites for local search. Out of all the good information that came out of the event, here are 10 easy things you can do today to optimize sites and content to attract local customers.

1. Claim your profile.
It’s as simple as logging into Google Places, Bing Local and Yahoo Local and walking through the verification steps which include a phone call or post card to verify your address.

10 Easy Local SEO & Online Marketing Tips

BIGLIST Update: Local Search Marketing Blogs 010710

Lee Odden BIGLIST SEM Blogs, Local SEO

Welcome to the first BIGLIST review of SEM and SEO blogs for 2010! What a year it will be. We reviewed hundreds of marketing blogs in 2009 and well over a thousand since we started the original list. Today’s BIGLIST update focuses on a few local search marketing blogs we’ve recently discovered.

Absence makes the heart grow fonder and we know online marketers already like the <a href=”https://www.toprankblog.com/search-marketing-blogs/” target=”_blank”>BIGLIST</a> of online marketing blogs reviews.

Expand2Web Blog – The design winner for this BIGLIST Update Local SEM Blog Edition goes to Expand3Web by Don Campbell. This blog offers a rich mix of WordPress and Local search marketing advice as well as how to screencasts & videos as well as a podcast.

BIGLIST Update: Local Search Marketing Blogs 010710

Search Engine Optimization for Small Business

Lee Odden Local SEO, Online Marketing, SEO, SEO Tips

Recently I did a podcast for AllBusiness.com , recently acquired by Dun & Bradstreet, along with their Marketing Director, David Saries. The audience for AllBusiness.com is small businesses, so the questions were flavored toward the perspectives many do it yourself or hands on web site owners and online business owners have.

The podcast discusses a variety of topics ranging from a definition of SEO to common SEO mistakes. We also discuss emerging online marketing channels and whether small businesses can “do SEO in-house” or not. You can listen to the full podcast here: “The Fundamentals of Search Engine Optimization”

Most companies are aware there are things they can do to improve their visibility on search engines. Some may have even heard the term, “search engine optimization” (SEO). But how many really know what that means?

Search Engine Optimization for Small Business

SIS Session: Leveraging Local Search on a National Basis

Lee Odden Interactive Marketing, Local SEO, Online Marketing, Search Insider Summit

10:45am: Leveraging Local Search on a National Basis with:
Moderator: Aaron Goldman, VP, Marketing & Strategic Partnerships
Marc Barach, CMO, Ingenio
Mike Margolin, VP, Interactive Marketing Director, RPA
Christopher Knoch, Principle Consultant, Omniture Consulting Group, Omniture, Inc.

Aaron excitedly shows slides/stats from eMarketer supporting that budgets are going to local, “local is here”. 20% of all queries are local based but over half of all queries are for local info but do not include geographic terms in the query (according to SEMPO)

Local campaigns
Chris describes the importance of having locations of all offices your company operates in as well as having a store locator. Don’t overuse brands and use geo phrases in ads.

Aaron: What are some best practices for online-only retailers?

SIS Session: Leveraging Local Search on a National Basis

Local SEO with Event Promotion

Lee Odden Local SEO, Online Marketing, SEO, SEO Tips

Editor’s Note: This week we welcome the first of a series of guest posts from client side marketers about search marketing. Paul O’Brien gets things started with a post focusing on how optimizing for local search engines is about more than directory listings and geographic modifiers. Event based local search marketing provides an additional boost in reaching target audiences. Companies like Paul’s current employer, Zvents, provides a platform for this kind of event promotion as well as a local search destination.

Countless SEO guides provide the most important considerations: title tags, keywords, straightforward navigation, and structured content but local optimization requires several unique considerations:

Directory listings are often alphabetical so write titles with the first letter earliest in the alphabet
Your address is as important as the name of your business

Local SEO with Event Promotion