The good advice over at ISEDB from Scott Buresh regarding how ways clients sabotage the search engine optimization performed on their site has motivated me to write a few of my own along with comments on some of Scott’s suggestions:
- Chase after the “latest SEO tactic” – The fundamentals of good SEO have not changed that much and chasing after the latest trend can compromise months or years of solid SEO work. An example is changing a site’s dynamic urls to keyword-rich urls solely for SEO benefit. Search engines are smarter than ever at crawling urls with variables. Just because a url is database generated does NOT mean it is bad for SEO. Making a sitewide url structure change without considering the effect on current rankings, redirection strategy, site map, 404 handing etc is also problematic.