Linking is still a critical part of helping sites rank higher in search engines and to drive traffic. This session included linking legend, Eric Ward, Jim Boykin of WeBuildPages and Bill Hartzer of MarketNet.
First up was Jim Boykin WeBuildPages. Jim decided not to speak from the podium and walk the aisle. Google Jagger update. Some did well, some not. Shortcuts are no good.
He presented a list of linking paranoia that pops up every time there’s a shift in rankings.
What does Google rank highly?
High TrustRank (lots of authority and .edu backlinks)
Huge and powerful websites sub pages (Amazon)
Old page that never changes, but gets steady links over time
New page on old stablished sites (good internal links)
Old sites that update and get a steady flow of backlinks that coincide with new content additions