In order to scale any content marketing program, every marketer must be equipped with the right tools. Not only is it essential that you create quality content on a consistent basis, but it MUST be optimized in a way that enables you to be the best answer wherever your customers are searching.
A recent survey of over 200 B2B marketers found that 85% listed content marketing technologies as their current top priority. The following list of free and paid tools represents some of the core, “blocking and tackling” SEO tasks that content marketers can use to advance the findability of their work to better serve customers
This month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. 
Marketing software must be powerful and versatile enough to accomplish specific tasks and automate processes, yet also user-friendly and scalable. The purpose of automation is to help you save time, increase revenue, improve communication and better measure the return on your investment in all marketing activities. However, the right solution for your company must also integrate with your existing solutions and be manageable by the people expected to input data or make sense of the output.
Whether it was at 
[Note from Lee: This week’s guest post is from someone I’ve known from the Search Marketing world for a long time. 
It’s funny when you work in an industry for a long time that the basic things you create to make life a little easier can save others who are new to the field, a lot of time. I’ve done a few webinars and speaking events in the past few months where one of the tools suggested was a Keyword Glossary (spreadsheet) for managing category and page level optimization, keyword mapping and competitor keyword mapping.
Quality inbound links are an essential element of web site marketing and 
We recently posted a list of over 