How does search engine optimization (SEO) shine during a pandemic, and how can B2B marketers make sure they’re doing all they can with the platforms and tools at their disposal?
For decades SEO platforms have been an integral part of the marketing and research efforts of growing numbers of major B2B brands — each offering a seemingly unending array of ever more helpful features, along with the data insights needed to help businesses succeed.
With 51 percent of primarily B2B global marketing professionals seeing data insights and analysis as the single most important element when implementing a marketing technology stack, SEO platforms are poised to deliver the martech information businesses are eager to get.