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8 Virtual SEO Conferences for B2B Marketers

Tiffani Allen
Tiffani Allen
SEO, SEO Training

8 Virtual SEO Conferences for B2B Marketers

It’s the beginning of our second week of social distancing here in Minnesota. I’ve already cleaned my house no fewer than 10 times, cleaned and organized closets, and gone on approximately 100 walks. I’m about 24 hours away from dressing my cats in costumes and putting on a (very sharp, bitey) show. But if that’s what it takes to keep spirits up and minds occupied at home, that’s what we will do.

Among the uncertainty and boredom we all face in these unprecedented times, we tend to take solace in the familiar. Keeping ourselves busy with ideas, concepts and work that nourish our minds is one thing we can do to stay sane and focus on the things we can impact.


8 Virtual SEO Conferences for B2B Marketers

10 SEO Books for B2B Marketers in 2020

Birdie Zepeda
Birdie Zepeda
B2B Marketing, SEO, SEO Training

Open book over scenic landscape image.

There are plenty of resources online that can break down what search engine optimization (SEO) is, how search engines work, and how to improve your website to rank better in search engine results pages (SERPs). This is the age where you can Google every question that pops into your head and receive an answer in roughly 280 characters, after all.

Call this millennial old-fashioned, but some questions are worth buying, borrowing, or downloading a book for and deep-diving into a subject. Nothing beats the ability to physically highlight, write in the margins or flyleaf, and dog ear as one learns.

In 2020, over 64% of marketers are actively invested in SEO. With organizations funding SEO improvements in hopes of inbound marketing growth, this year may be the perfect opportunity for B2B marketers to learn more about what they’re investing in and understand the secrets behind the search engines that run our info-driven world.


10 SEO Books for B2B Marketers in 2020

SEO Training & Learning Resources

Lee Odden
Lee Odden
Online Marketing, SEO, SEO Training

SEO TrainingTo learn the art and science of SEO (search engine optimization) it is my belief that the best source is your own efforts at hypothesis, experimentation and refinement.

If you’re starting from scratch and really have no idea what SEO is, then certainly one of the popular SEO books would be a appropriate as well as attending an industry conference like SES, SMX, Pubcon or a regional event.

Both Google and Bing have made great efforts at providing webmasters with resources that are worth checking out as well. Online SEO training like that offered by Market Motive (affiliate link) can help those without the time to attend “real world” events.


SEO Training & Learning Resources

Econsultancy SEO Best Practice Guide for 2011

Lee Odden
Lee Odden
Online Marketing, SEO, SEO Training

2011 SE Guide EconsultancyGuides about internet marketing tactics like Search Engine Optimization can be very useful tools; not only for practitioners to gain insight into what’s working and what’s not, but also for the agency/client side people working on the business side of things to understand where a particular tactic fits within an overall online marketing program.

While there are many, many credible SEO bloggers, conference speakers and pundits talking about the virtues of the latest SEO this and that, many business leaders are keen on recommendations that come with the credibility of an established marketing publication. The updated Guide on SEO edited by Jake Hird from Econsultancy, “SEO Best Practice Guide – Comprehensive advice for natural search marketers” is a great example of such a resource.


Econsultancy SEO Best Practice Guide for 2011

Reader Poll: Best Paid Subscription SEM Communities

Lee Odden
Lee Odden
Business of SEO, Online Marketing, SEO, SEO Tools, SEO Training

We recently posted a list of over 100 resources our readers could leverage to learn more about marketing online through search. One of the categories was paid subscription SEM communities that offer training, forums and often times templates, forms and guides for implementing effective Search Marketing programs.

A pioneer forum that has a paid channel in this area is the WebmasterWorld Supporter’s group. SEOmoz has been wildly successful with their Pro community over the past few years and SEO Book launched their training community after discontinuing the actual book.  The newcomer to this group is SEO Dojo.

Below you’ll find info and links on each community and if you’re a fan, take this poll to vote which is your favorite:

What is the best subscription based SEM community?


Reader Poll: Best Paid Subscription SEM Communities

TopRank BIGLIST of 100+ Search Marketing Resources

Lee Odden
Lee Odden
BIGLIST Marketing Blogs, Online Marketing, Search Marketing, SEO, SEO Training

100 Plus Resources to Learn Search Marketing

TopRank’s Rather Large List of Search Marketing Resources

How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction?  Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current search engine marketing strategies and tactics.  Below are the top categories selected by readers. However, we’ve taken it a step further and listed over 100 different resources for marketers to start, maintain or advance their level of SEO, PPC and any other type of search based marketing. Enjoy!

Search Engine Marketing Blogs

  • TopRank’s BIGLIST of over 400 Search Marketing Blogs (updated weekly/monthly since Jan 2007)

TopRank BIGLIST of 100+ Search Marketing Resources

17 Ways to Stay Current with Search Marketing

Lee Odden
Lee Odden
Online Marketing, Reader Polls, SEO, SEO Training

stay current search-marketingOver the past few weeks TopRank has been conducting it’s own search of sorts, for a Senior Search Marketing Manager as well as a Search Marketing Strategist. One of the questions we ask is, “How do you stay current with tactics and strategies in the SEM space?”.  It’s a good question both for hiring agencies to ask as well as companies that are looking for SEM consultants.

Search is a changing marketplace. Whether it’s paying attention to the effect of Google infrastructure updates like Caffeine or industry aggregation like BingHoo, it’s important for companies that want to stay ahead of the competition and for SEM consultants to deliver first class services, to stay current. The question is, how to do that?  We offer 17 ways in our current Online Marketing Blog Reader Poll:


17 Ways to Stay Current with Search Marketing

Agency + Client = Superhero Link Building Team

TopRank Marketing Editor
TopRank Marketing Editor
Business of SEO, Link Building, Online Marketing, SEO, SEO Training

Two heads are better than one. How many times have we all heard that in our lives?  When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always important to have a sidekick. Or a team of sidekicks.

captainplanet

The same is true of link building teams. It can be considered a general rule of thumb to say “the more, the merrier” when it comes to the size of a team working on link building, social media and content promotion. An experienced team working together will generate far more inbound links and traffic to the target website than just one person – bent over a desk, Red Bull in hand, click-clacking away on the keyword.


Agency + Client = Superhero Link Building Team

Interview With Terry Plank SEMPO Institute

Lee Odden
Lee Odden
Interviews, Marketing Industry News, SEMPO, SEO Training, Spotlight on Search

The opportunities in the search marketing industry are as good now as they’ve ever been. With a new year many people working for agencies, just getting out of college or the military will be looking for careers and training that fits their need for a technical yet creative job that also doesn’t stagnate.

terry-plank.jpg

To help fulfill the growing demand for training and education in the search marketing industry, SEMPO Insitute has been created to provide structured, peer reviewed educational opportunities. The Institute is led by dean, Terry Plank and Online Marketing Blog is pleased to provide readers with this interview about how SEMPO Institute was created as well as the challenges and opportunities facing the search marketing industry.


Interview With Terry Plank SEMPO Institute

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