Lee Odden

Successful Facebook Marketing Examples, Tips & A Secret from Mari Smith

Mari SmithWhen you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer engagement.

While there’s  plenty of marketing opportunity, whether it’s to connect with consumers via tablet, smartphone or desktop computers, the rapid development to release new features and grow the business have kept many companies guessing on Facebook marketing best practices. It’s not enough that nearly 15% of the global population is on Facebook, businesses need to understand what’s possible and how to do it.

For this Social Spotlight interview I’ve connected with one of the most respected and authoritative Facebook Marketing experts on the social web: Mari Smith.

Lee Odden

Think Like Zuck: 12 Tips For Creating Better Engagement on Facebook by Ekatarina Walter

Think Like ZuckWhen you work in the digital world, there are insightful, smart and good people you “meet” online that you really look forward to meeting in real life.  Ekaterina Walter is one of those people who I finally met at a BlogWorld conference 4 years ago.

Since then “E” has really made her mark as a social innovator at Intel. When I presented at Intel’s first global social media conference a few years ago,  Ekaterina had everyone leaning forward and focused on her approach to enterprise social media. She’s a force to be reckoned with for sure. “E” has continued her advancement and sharing by becoming an author: “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.

Miranda Miller

3 Examples of Companies Using Facebook as an Online Public Relations Tool

Facebook Online PR ToolPicture this: your company has exciting news to share with customers, shareholders, suppliers and your target market. You’re launching a new product this week and it will be debuted at a popular industry event, sure to be attended by media, influencers and people who will want to buy YOUR product, just as soon as they learn about it.

You craft the perfect press release and send it to 1,000 of your contacts. Twenty of these people think this is such great news, they each send it to 500 of their friends, relatives and business contacts. Five of those people pass the news on to 250 of their contacts. Of course, these people are all fascinated, as you’ve been able to include pictures, a video, and they all received the message within hours!

Ashley Zeckman

Facebook Timeline: How Target, Ford & Best Buy Embraced Change & Won

Ashley Zeckman     Facebook, Online Marketing, Social Media

It has been nearly 2 months since the official launch of Facebook’s Timeline for Pages.  In that short amount of time Facebook has seen a lot of changes ranging from Facebook’s IPO, to the Pages Manager and new camera applications for mobile.

One of the most important factors when running an online marketing program is adaptability.  Sometimes we’re given a significant warning of a social media platform’s change or the changes have little impact on the marketing value of the platform.  But other times we may not be so fortunate.  With Facebook in particular, the landing pages and sub-pages that many companies were relying on were no longer available as a means of marketing to customers once the new timeline was implemented.