What are the newest features on LinkedIn*, and how can B2B marketers best use them to attract, engage, and convert business professionals?
As the world’s leading business social platform, Microsoft’s LinkedIn has released a surprising array of innovative new ways for B2B marketers and brands to build new connections and forge even stronger existing relationships.
LinkedIn has undoubtedly witnessed numerous social platforms adding elements to attract B2B marketers, yet it remains the dominant player in the massive business sector. An important factor in LinkedIn’s continuing dominance and growth has been its steadfast determination to innovate with an abundance of new features.
75 percent of enterprise content marketers have said that LinkedIn produced the best results among social media platforms over the past year, followed by Facebook with 42 percent and Instagram with 32 percent.