For some marketers, it’s second nature. For others, it’s uncomfortable territory. But no matter your predisposition, there’s no denying that personal brand-building is an essential skill in today’s B2B marketing environment.
It’s also fun! Cultivating your social media brand offers an opportunity to tie your own interests, passions, and perspectives into your professional identity.
Let’s explore why this is such an important focus for modern marketing practitioners, how to get it right, and how business leaders can encourage it.
Why Your Personal Brand on Social Media Matters as a Marketer
The list could go on endlessly, but at a high level, the rationale for personal brand-building on social media boils down to three key factors.