Social Media Marketing

Social media marketing is the art of attracting, engaging and inspiring communities on social networks to discover, consume, share and act on brand social content.

92% of companies today consider social media important for their business but keeping up with the latest best practices, social media platforms and changes in the industry can be a challenge for brand marketers. Recognized as a top social media blog by Social Media Examiner and many others, TopRank solves that challenge by sharing social media marketing best practices, industry news, interviews, book reviews and liveblogging of presentations at industry conferences.

Browse our social media marketing articles to find the answers to your most pressing social media questions.

LinkedIn’s List of 24 B2B Marketers You Need to Know

Lane Ellis on Apr 15th, 2019
B2B Marketing, Online Marketing, Social Media

In honor of it’s fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network. The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is more essential today than ever. Why? Check out these statistics:

With over 610 million members in over 200 countries and territories, more than 1 out of every 3 professionals worldwide is on LinkedIn.

LinkedIn’s List of 24 B2B Marketers You Need to Know

The Top 50 Social Media Marketing Influencers in 2019

Lane Ellis on Mar 19th, 2019
Social Media

It’s that time of year, marketers. Once again, we’re absolutely thrilled to present our annual list of 50 influential leaders who are engaging on social networks around the topic of social media marketing.

The goal of this annual list? To showcase the top 50 influential voices in the marketing industry we can all learn from and follow.

List Methodology:

Influencer Relationship Management (IRM) Platform Assisted: Ranking of the people in this list leverages data and algorithms from Traackr, which is an influencer relationship marketing platform. Unlike the vast majority of lists like this that are published online, this list considers many more data sources than just Twitter. To provide a better sample across the web, Traackr rankings can include citations and links from data sources such as blogs, publications, Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest.

The Top 50 Social Media Marketing Influencers in 2019

Social Media Marketing World 2019: What to Do & Who to See

Anne Leuman on Mar 18th, 2019
Marketing PR Conferences, Social Media, Social Media Marketing World

The average person has 5.54 social media accounts and spends an average of 116 minutes on social media each day. But social media is changing – especially for marketers.

From data and privacy concerns to new product launches like live video and 3D photos, the social media marketing landscape is in constant flux. And you need to quickly adopt and adapt if you want to effectively raise brand awareness and engage audiences over social.

That’s why you can find us at Social Media Marketing World in San Diego this week. We’re excited to hear where the social media industry is headed, how they’ll adapt to potential data regulations, and expert advice on how to account for these changes in our social media marketing strategies.

Social Media Marketing World 2019: What to Do & Who to See

Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video?

Nick Nelson on Mar 14th, 2019
Social Media, Video

Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want.

With this in mind, the appeal of social media videos only makes sense. We know that billions of people are on social networks, and we know (or at least research leads us to believe) they want video.

Then again, certain developments may cause us to question what we think we know. How meaningful is it, really, if X% of users are watching X% of a video while scrolling through their feeds? And how can we be confident this data is even accurate, after the whole inflated metrics fiasco?

Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video?

Our Top 10 Social Media Marketing Posts of 2018

Lane Ellis on Jan 2nd, 2019
Social Media

Throughout 2018 social media marketing has continued to be a source of both opportunity and contention in the marketing world. We’ve done our best to keep on top of changes as they happen, while offering helpful insight and research-based strategy.

We’re very fortunate to a great group of social media marketing professionals contributing to the TopRank Marketing blog, including our CEO Lee Odden, Joshua Nite, Caitlin Burgess, Anne Leuman, and Nick Nelson, among others.

To help our blog community grow its social media marketing knowledge, we’re delighted to offer this list of our 10 most popular social media posts of 2018.

Our Top 10 Social Media Marketing Posts of 2018

TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019

Caitlin Burgess on Dec 19th, 2018
Social Media

That magical time of year has come once again, B2B marketers. As the end of the year draws near, we’re reflecting on what has come to pass and looking ahead to what is yet to come. We’re setting goals. We’re shaking up strategies. And we’re hoping the next year will bring more focus, insight, and success.

Undoubtedly, social media marketing is top-of-mind as we reflect and plan. From the emergence of cool new platform features to scandal and algorithm shifts, 2018 brought both opportunity and obstacles—excitement and dismay. And we expect 2019 to be no different.

So, what do B2B marketers need to keep an eye on in 2019? How will you need to adapt your social media strategies? How can you turn challenges into opportunities? Here are our top social media marketing trends and predictions for the coming year.

TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

Debbie Friez on Dec 3rd, 2018
B2B Marketing, Influencer Marketing, Social Media

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts?

Last week, a panel of foodie influencers and bloggers provided some insights that can help answer that question. My TopRank Marketing colleague Jack Fitzpatrick and I attended Social Media Breakfast – Minneapolis St. Paul’s (SMBMSP) panel moderated by Michele Phillips, a food blogger, writer, photographer and content creator, which included food personality Lindsay Greene, tweeting BBQ enthusiast The Product Poet, and Eat.Drink.Dish MPLS founder Golnaz Yamoutpour.

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage

Nick Nelson on Nov 20th, 2018
Content Marketing, Social Media

Blogs are booming. Instagram interest is on the rise. Facebook is forever fashionable. And LinkedIn continues to lead the pack.

These all reflect trends found among Fortune 500 companies on social media, according to recent research from the University of Massachusetts Dartmouth’s Center for Marketing Research.

We scoured UMass Dartmouth’s research in search of key takeaways and surprising tidbits that would intrigue and inspire B2B and B2C brands large and small. Here’s what you need to know about how the world’s largest corporations are tackling social media, plus some helpful resources to help give your social media marketing efforts a boost.

Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage

Twitter Has Renewed its Live Video Push & Here’s What You Need to Know

Nick Nelson on Oct 17th, 2018
Social Media, Twitter, Video

Once a pioneer in bringing live video to the social media world, Twitter fell behind the likes of Facebook, LinkedIn, and others as this format rose to mainstream prominence. However, the platform’s recent move to make live video more easily discoverable shows Twitter is recommitting to video.

But the question is: Can Twitter recapture the magnetic energy of live video?

When I attended Jane Weedon’s keynote speech at Content Marketing World last month, I was deeply struck by this remark from Twitch’s Director of Business Development:

“Authentic and real-time video can be better than immaculately produced when it comes to engaging an audience.”

Her company’s model serves as proof of this assertion. Twitch welcomed more than 15 million daily visitors last year, and continues to see explosive growth, largely because of this dynamic.

Twitter Has Renewed its Live Video Push & Here’s What You Need to Know

What You Need to Know About Instagram Stories for B2B Marketing

Nick Nelson on Oct 9th, 2018
Social Media

Why would B2B brands be interested in using Instagram Stories as a marketing channel?

It starts with a very simple premise: B2B customers are people, and people use Instagram, which eclipsed 1 billion active monthly users over the summer. And when it comes to the platform’s “Stories” format, it surpassed the similarly oriented Snapchat in users within a year of its 2016 launch.

Of course, the issue here is more one of context. Can business-focused content really succeed on a social network that slants so strongly toward casual, leisure surfing?

As we’ll see, B2B companies are showing that yes, it can. And there’s plenty of opportunity to take it a step further.

What You Need to Know About Instagram Stories for B2B Marketing

Will Twitter Succeed in Defeating Trolls? The Stakes for Marketers

Nick Nelson on Aug 20th, 2018
Social Media, Twitter

“I’m addicted to you, don’t you know that you’re toxic?”

I can guarantee this will be the first and last time I ever open a blog post with lyrics from Britney Spears, but the pop star’s 2003 tribute to perilous romance seems to perfectly encapsulate my relationship with Twitter — and I know I’m not alone.

via GIPHY

I love Twitter. It’s easily my favorite social network. I’ve been active on it for almost a decade, and during that time I’ve had countless enlightening conversations (mostly about baseball and marketing), become friends with people I never would’ve encountered otherwise, and wasted more time than I’d like to admit scrolling mindlessly through my feed.

Will Twitter Succeed in Defeating Trolls? The Stakes for Marketers

The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes

Anne Leuman on Aug 15th, 2018
Facebook, Online Marketing

From the Russian ad debacle to the Cambridge Analytica scandal to suffering a major stock price blow just a few short weeks ago, Facebook has been making less-than-stellar headlines the past few months. Users are concerned about their privacy and how their data is being used—and brands and marketers are wondering whether the platform will continue to be a viable advertising and engagement platform.

In an attempt to rebuild trust, ensure better data protection and transparency, the social network is doubling down, again, on their commitment to improving the user experience and creating a fun, respectful community.

The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes

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