Social media marketing is the art of attracting, engaging and inspiring communities on social networks to discover, consume, share and act on brand social content.
92% of companies today consider social media important for their business but keeping up with the latest best practices, social media platforms and changes in the industry can be a challenge for brand marketers. Recognized as a top social media blog by Social Media Examiner and many others, TopRank solves that challenge by sharing social media marketing best practices, industry news, interviews, book reviews and liveblogging of presentations at industry conferences.
Browse our social media marketing articles to find the answers to your most pressing social media questions.
Social bookmarking is a way to archive what you find interesting on the web. The popularity of social bookmarks has waned with the growth of social networks but there are still several bookmarking tools in use.
Here’s a presentation that introduces the basics of social bookmarking and how marketers can take advantage of these tools.
Are you using social bookmarks to archive information on the web? Do you use social bookmarking as a marketing tactic?
There’s an interesting thread at Performancing about SEO and PR, as in public relations, not page rank that offers different viewpoints on how search engine optimization and public relations work together and as stand alone tactics. Search engine optimization and public relations are not mutually exclusive tactics as is alluded to in the thread.
This is a particularly interesting concept as I am involved with both a PR agency and a SEO firm. There is crossover on the vast majority of client projects and we perform cross training to leverage that. For example, this week our SEO and blog marketer extraordinaire Thomas will be providing instruction on RSS and tagging to several of our public relations superstars. That knowledge will help us serve our PR clients with improved visibility wherever journalists are researching topics.
Spotlight on Search – Rand Fishkin
The next interview for Spotlight on Search is with Rand Fishkin of SEOmoz. Two interviews in one day? Well, the repsonse to my queries to interviewees has been fantastic. Plus, Rand has received some excellent attention in the media recently.
First, congratulations on the Newsweek article and for getting Slashdotted, twice in such a short period of time!
I remember reading in the Search Engine Watch forums a while back about how you were considering attending the Search Engine Strategies conference. It seemed shortly after you were explaining Google patents with Dr. Garcia on a SES panel. The growth of your visibility and involvement in the industry is impressive.
Lee: Please describe your background and how did you get involved with search engine optimization?
More Search Engine Strategies goodness from Chicago: SEM via Communities, Wikipedia & Tagging
Moderated by Danny SUllivan. Speakers included: Jeff Watts – National Instruments, Andy Hagans – Text Link Ads, Aaron Wall – SEOBook, Jim Boykin – WeBuildPages
First up was Jeff Watts of National Instruments.
National Instruments approach to community:
Traffic = Community + Search + Content
Very focused on content development. NI looks at community as a way to find out what people are looking for relevant to their web site.
Any conversation about community needs to start about buzz. Need to make sure you a part of the conversation. Alludes to Cluetrain: “The conversation is going to take place, the issue is whether you choose to take part or not.”
