The past 12 months have been big for social media marketers. Each social platform has seen significant changes or upgrades creating opportunity, and adding complexity for many marketers.
Facebook introduced live video, Twitter made it easier to fit your message in 140 characters, Snapchat added collaboration features and Pinterest launched promoted video.
The question on many marketers minds is: what has truly changed in the way that B2B and B2C marketers approach social media marketing? The new Social Media Marketing Industry Report from Social Media Examiner takes a deep dive into the current state of social media on a granular level.
But how does social media marketing effort and success differ between B2B and B2C brands? Find out below.