B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

The Copyblogger Files – Interview with Brian Clark

brian clark
 After being a fan of Copyblogger and other projects, Brian Clark was kind enough to do a panel on SEO I was moderating at BlogWorld. Then I ran into him again recently at Affiliate Summit thinking each time what a great thing it would be for our readers to do an interview with him for Online Marketing Blog. 

Brian is a fantastic writer and marketer, recovering attorney and someone that over 50,000 people have decided to subscribe to at copyblogger.com – one of the most popular blogs on the internet.  Brian has a lot of what people want: knowledge, talent and success.  Read on to tap into some of that Copyblogger goodness.

How did you go from being a lawyer to an internet entrepreneur?


The Copyblogger Files – Interview with Brian Clark

Social Media Marketing An Hour A Day: Dave Evans

Social Media Smarts Interview with Dave Evans, Author of Social Media Marketing An Hour A  Day

Social Media Marketing An Hour A DayRecently I came across the new book by Dave Evans, Social Media Marketing An Hour a Day. It’s one of the few marketing books I actually purchased in 2008 because it seemed thorough (as far as a book can be on a fast changing topic) and since so many publishers send us free copies to review.

The notion of taking a slice of time per day to conduct social media marketing activities is such spot-on advice, that I wanted to bring more insights from the book author, Dave Evans, to our readers.  

In this interview Dave talks about the genesis of the book, thoughts on social media strategy, innovation, building a business case, practical examples and measuring success. Enjoy!


Social Media Marketing An Hour A Day: Dave Evans

Social Media Interview: HP’s Tac Anderson

Social Media Smarts: Interview with Tac Anderson, Social Media Man of Hewlett Packard

tac anderson

One of the great things about the social web is the opportunity socialize offline as well as online. That is how I finally got the chance to meet Tac Anderson from HP during BlogWorldExpo.

Tac currently leads social media activities across Hewlett Packard for both internal collaboration and external marketing. Tac is also the Entrepreneur in Residence for Highway 12 Ventures, an early stage venture capital firm, where he advises them on potential investment opportunities in the social media space. Tac blogs regularly at www.newcommbiz.com.


Social Media Interview: HP’s Tac Anderson

ComcastCares Social Media Interview with Frank Eliason

Social Media Smarts: Interview with Frank Eliason of Comcast aka @ComcastCares

Frank Eliason
Photo by Shel Israel

Twitter has become many things to many people and organizations for that matter, including Comcast.  It really says something when a company experiences the bite of consumer malcontent via social media and then turns around and becomes known as a best practitioner.  This is the experience of Comcast and Director of Digital Care, Frank Eliason.  

Based in Philadelphia, PA, Frank started with Comcast as a Customer Service Manager in September, 2007 and as you’ll read in the interview below has evolved into the social media face of Comcast through his Twitter name ComcastCares.


ComcastCares Social Media Interview with Frank Eliason

Dell Social Media Interview with Richard Binhammer

Social Media Smarts: Interview with Richard Binhammer from Dell – @richardatdell

Photo Credit www.briansolis.com 

Of all the companies known for making advances in the realm of social media, Dell holds a place that reaches both ends of the spectrum. References to “Dell Hell” are less about something wrong and more about one of the most popular examples of a major corporation that “gets” social media listening and engagement.  One of the key people at Dell responsible for the successful social media presence so many have come to know is Richard Binhammer.

Richard has enjoyed a career that has taken him from Canadian politics, lobbying and election campaigns to public relations in the Midwest to Corporate Communications in NYC and then public affairs, now social media/blog outreach at Dell.


Dell Social Media Interview with Richard Binhammer

Social Media Interview Shonali Burke

Social Media Smarts Interview with Shonali Burke

 

I first ran into Shonali Burke right before she presented with Katie Paine at the PRSA International conference, “True Tales From the Social Media Measurement Trenches”. We had not met in person before but were connected on Twitter. Social media will do that – facilitate real world connections.  Based on her PR and social media metric savvy, I thought it would be interesting to do an interview as part of our Social Media Smarts posts.

Shonali Burke, ABC, is an award-winning communications consultant and self-confessed measurement fiend. She was formerly a vice president of media and communications at ASPCA. She and her husband are owned by three shelter dogs and live in the Washington, D.C., area. You can also find her on Twitter.


Social Media Interview Shonali Burke

Cirque du Soleil Jessica Berlin on Social Media Marketing

One of the opportunities from speaking at the Pubcon conference in Las Vegas recently was meeting many client side social media marketing practitioners. Jessica Berlin, one of my co-panelists and social media manager from Cirque du Soleil, offered excellent insights into online reputation management and social media. I’ve invited her to take part in our “Social Media Smarts‘ series of interviews with social media marketing practitioners.

Jess has worked with Cirque du Soleil as a publicist and now as a social media marketing manager. She’s active on Twitter, Facebook and LinkedIn and has received kudos from social media kingmakers like Chris Brogan, who offers an insightful perspective on Jessica as a “trust agent” for Cirque du Soleil and a great story on what to do with 100 bloggers in Las Vegas.


Cirque du Soleil Jessica Berlin on Social Media Marketing

Big Brand Social Media Interview: Wells Fargo, Home Depot, UPS & Graco


As much has been publicized about brands using social media to better connect with their customers, extend brand reach and increase sales, there’s still a high demand for practical insider advice and case studies.

To preview the upcoming BlogWell event Oct 28 on How Big Companies Use Social Media, Online Marketing Blog brings you this first ever group interview with 4 speakers from some of America’s best known brands to share their insights on defining, justifying, testing, outsourcing, measuring and continuing to learn about social media for the enterprise.

Tim Collins from Wells Fargo
Tim Collins, Senior Vice President of Experiential Marketing, is a eleven year veteran of Wells Fargo.  He manages sponsorships, events, virtual worlds, social media, etc.  He also has “Only at Wells Fargo” responsibilities including History Museums and an active Stage Coach Appearance program.


Big Brand Social Media Interview: Wells Fargo, Home Depot, UPS & Graco

MiNterview with Gary Koelling from Best Buy on Social Media


Gary Koelling at a MIMA Event

It’s social media interview week here at Online Marketing Blog and we have another excellent interview with a social media sage just for you.

Gary Koelling is a blogger, Twitterati, public speaker and a social media pathfinder. He’s also Senior Manager, Social Technology at Best Buy. Best Buy is undoubtedly one of the “best” known brands in retail and in particular with many of the gadget-geeky readers of Online Marketing Blog. After seeing Gary speak at a MIMA event (pictured above) I thought it would be interesting to get a few of his insights as a social media evangelist within a large company as well as advice for others.


MiNterview with Gary Koelling from Best Buy on Social Media

Scott Monty Interview – Tips on Social Media for Large Companies

Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations.

This interview with Ford’s head of social media, Scott Monty touches on a few things large companies (or any size company for that matter) should be thinking about when evaluating social media as a communications, marketing and community building channel.

[googlevideo]http://video.google.com/videoplay?docid=-7593148891752653939[/googlevideo]

You can read plenty more of Scott Monty’s insights on his blog, The Social Media Marketing Blog and on Twitter at @scottmonty.


Scott Monty Interview – Tips on Social Media for Large Companies

Jason Falls Interview: Waking Up the PR Industry to Social Media

The Blog World Expo conference has brought together an amazing mix of marketing, social media and public relations voices making someone like myself feel very much at home discussing the convergence of these three disciplines. Jason Falls, Director of Social Media for ad agency Doe-Anderson, is one of those people who really “gets” the social web and what that means for marketing and PR.

Check out this interview with Jason after the “Blogs and PR” session we both sat on talking more about how to get the PR industry to wake up to the social web.

[googlevideo]http://video.google.com/videoplay?docid=-1584896019605948009[/googlevideo]

As you can see, Jason has a lot to say and he’s both insightful and entertaining. Read more of Jason’s social media smarts over on his blog at Social Media Explorer and I would also highly recommend that you connect with him on Twitter: @jasonfalls.


Jason Falls Interview: Waking Up the PR Industry to Social Media

MiNterview: Enterprise Social Media Interview with Jim Cuene and Douglas Pollei

Tonight interactive gurus from General Mills, Best Buy, Target, Fingerhut and Gage will convene at an event hosted by MIMA to discuss: Duality Reality: Who Controls Social Media in the Enterprise?

As a preview, I reached out to Douglas Pollei (left) of Social Media Club Minneapolis and VP of Internet Strategy and Corporate Development for IKANO Communications who helped get the panel created and panelist Jim Cuene (right), who is Director of Interactive at General Mills. to ask a few questions about tonight’s topic.

This dual interview offers everyman definitions of social media, common challenges in large organizations as well as tips and resources for companies trying to figure out how to get their arms around social media in their organizations. We also have reason for new nicknames: “Twitter Jim” and “Wiki Douglas”. Read on.


MiNterview: Enterprise Social Media Interview with Jim Cuene and Douglas Pollei