The new year is barely underway and already we’re already seeing significant shifts in digital marketing.
Facebook recently announced their decision to favor friends over brands in news feeds and YouTube has tightened the reins on what channels can be monetized. And this is just within the first few weeks of the year.
Undoubtedly, digital marketing tactics like content marketing, SEO, paid, influencer marketing and social media will all face changes in the coming year. Some of which we’ll be able to predict, and some of which we won’t.
However, today’s best marketers know that individual marketing tactics do not stand alone. Which means that integrated, “best answer” digital marketing strategies will reign supreme. That is why instead of focusing our team’s predictions on how individual tactics will evolve in 2018, we’ve uncovered how the role of each tactic will change as part of the overall digital marketing mix.
