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12 Questions You Need to Answer if You Want to Launch a Video Content Strategy

Caitlin Burgess Content Marketing, Content Marketing World, Video

There’s no question that video is an increasingly important digital marketing tactic. Humans are visual creatures by nature and, when done right, video allows brands to tell their story and create meaningful, emotional connections with their audience.

For California-based Jordan Vineyard and Winery, video content has become a central piece of their marketing strategy. Lisa Mattson, Director of Marketing & Communications, shared how they’re winning at video during her Content Marketing World session “How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy.”

For a little background, Jordan Vineyard and Winery has been around since the early 1970s, and until Mattson came on board, they’re marketing strategy hadn’t changed in more than 40 years.

12 Questions You Need to Answer if You Want to Launch a Video Content Strategy

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

Amy Higgins Content Marketing, Content Marketing World, Online Marketing, Video

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini.

Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results — except when you ask the fabulous Tim Washer. Like the perfect dry martini, Tim’s strategy for how to tell a good story is simple, neat, and well…perfect.

In his session at Content Marketing World, Tim not only shared how improv can help your B2B marketing, but he shared the five ways you can kill the joy in your videos.

What are his simple rules of how to stop the marketing killjoy?

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

Joshua Nite Content Marketing World, Online Marketing, Video

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why.

He made me feel stupid. And I’m incredibly grateful.

The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the way to do it! Why haven’t we been doing it this way the whole time? Feeling stupid after-the-fact means you just got smarter.

You see, video content marketing has gone from the next big thing to the current big thing. Brands that pump out a ton of text-based content are now flooding the attention marketplace with video. And just as we had to learn how to make content work for marketing, we’re all still figuring out how to make effective marketing video.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

Behind the Marketing Curtain: An Interview With Comedian, Marketer Tim Washer

Caitlin Burgess Content Marketing, Video

As we marketers long to make meaningful connections with our audience, we often look deep into our figurative crystal balls in hopes of finding a way to lay an irresistible field of content that will trap their attention. Unfortunately, we can end up putting our audience to sleep—leaving the door open for more colorful characters to swoop in and carry them away.

So, how can we take to the sky and get our audience to surrender to our content? By crafting a narrative that has empathy, humility and wit. And there’s certainly no better person to look to for inspiration than comedic treasure Tim Washer, Creative Director of Marketing for the Service Provider Division for Cisco.

Behind the Marketing Curtain: An Interview With Comedian, Marketer Tim Washer

Going Native: Tips & Examples for Effectively Incorporating Native Video Into Your Social Strategy

Caitlin Burgess Digital Marketing, Online Marketing, Video

These days, it’s pretty safe to say that all marketers understand that video is an increasingly important marketing tool for capturing audience attention, showing value and encouraging engagement across the digital universe. In fact, 87% of online marketers use video content, according to an infographic from Hyperfine Media.

However, when it comes to promoting that video content on social media, marketers often ask users to click a link to a website, blog or another outside platform to watch, rather than just giving them the content outright. But as social media platforms improve their video shooting, editing and uploading capabilities, many brands and marketers are going native with their video content.

Going Native: Tips & Examples for Effectively Incorporating Native Video Into Your Social Strategy

6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy

Caitlin Burgess Content Marketing, Video

Video-digital-marketing-strategy

Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no signs of slowing down.

According to a HighQ infographic, experts believe that 69% of consumer Internet traffic will be from video by 2017—and that number will rise to 79% by 2018. As a result, video is becoming an increasingly important tool for marketers as they work to capture audience attention, provide value and increase engagement across their digital properties. In fact, the same infographic reports that 52% of marketing professionals worldwide name video as the type of content with the best ROI.

6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy

You Ought to Be in Pictures: 5 Amazingly Successful Brand Video Marketing Campaigns

Joshua Nite Online Marketing, Video

video-marketing-campaigns

My first cell phone was the unbreakable Nokia 3310. You could run over that thing with a tank and it would still be up for a game of Snake. At the time, its green-and-black display was a technological marvel: You could play games! Look at (pixelated monochrome) pictures! What a modern marvel it was.

Now, of course, almost all of us have a pocket-sized screen that puts the 3310’s to shame (if only they were half as durable…). Most of us are never more than arm’s length from our smartphone. And we’re using those screens primarily for video—fully 50% of all mobile traffic is video streaming.

Whether you’re B2B or C2C, your audience is watching videos. They spend more time with video content than blog content. Even senior executives watch and share: 75% watch work-related videos weekly, and over half share videos with their colleagues.

You Ought to Be in Pictures: 5 Amazingly Successful Brand Video Marketing Campaigns

What Is Everyone Blabbing About? 8 Tips for Creating a Killer Marketing Blab

Joshua Nite Digital Marketing, Video

video-marketing

Do you Blab? Does your brand blab? Are your brand’s Blabs bland? Do you need a bland brand Blab breakthrough? (Say that three times fast)

There’s a new player in the live video streaming arena, and marketers are starting to get excited about the possibilities. Blab has a few nifty features that set it apart from apps like Meerkat and Periscope. Since it’s currently free to use (and in Beta, as its developers work on developing a business model), now is the perfect time to check it out. If you want to add live streaming to your video marketing strategy, Blab can be a great way to build your community. Here are a few reasons marketers are flocking to Blab:

What Is Everyone Blabbing About? 8 Tips for Creating a Killer Marketing Blab

7 Steps for Using Periscope to Better Engage Your Target Audience

Joel Carlson Online Marketing, Video

live-streaming-video

One of the most important jobs we have as marketers is to find a way to be the best answer for our customers, when and where they are looking. With so many new platforms to test on a consistent basis, it can be hard to move through the clutter and find ways to connect that will better engage your target audience.

Social media platforms provide new opportunities to resonate with your customers. Each time a new social media platform launches, there are the early adopters that explore how the platform works, test to see if it’s stable and then figure out how it can best be leveraged.

One of the biggest platform launches of 2015 was the live video streaming app, Periscope. As of August 2015, Periscope had a total of 10 million users, with over 40 years’ worth of video viewed every day.

7 Steps for Using Periscope to Better Engage Your Target Audience

Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies

Ashley Zeckman Video

Healthcare Video Marketing

Healthcare marketers are responsible for attracting new customers, building trust and converting prospects into new customers. While following content marketing and SEO best practices can put you a step ahead of the rest, there is another opportunity that you may not have considered.

As far back as 2010, Pew Research found that approximately 80% of internet users have searched for information online about health topics, and 25% of all internet users have watched an online video about health or medical issues.

Could video marketing be part of the solution? Consumers buy from people that they like and trust, especially when it comes to their health. What better way to connect with your audience in a meaningful way than through video marketing that they can relate to?

Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies