For many brands and marketers, video is becoming an increasingly important part of their overall digital marketing strategy, particularly when it comes to their social media efforts. And it’s not hard to see why.
We humans are visual beings, and these days we crave and expect video. According to a HubSpot infographic, one-third of all online activity is spent watching video. When used as a marketing tactic, compelling video content helps capture attention, encourages engagement and—in some cases—reaches a more prominent position in social media news feeds.
But quality video content is far more time consuming and costly to produce than other types of content, making it more difficult for marketers and brands with less manpower, time or budget to create video.