Nicolette Beard

Content Marketing with Interactive Tools: Pros, Cons, Examples & Best Practices

Interactive Tool as Content Marketing TacticAt first glance, interactive online tools may not seem like a content marketing tactic. But, when you consider their educational and entertainment value, interactive tools offer exactly the kind of ‘stickiness’ marketers and brands are looking for.

From the early days of collaborative online learning to sophisticated interactive tools that allow consumers to keep track of their calorie count and fitness level, today, numerous institutions, governments, news organizations and brands have incorporated interactive tools on their websites to further educate and engage their customers and constituents.

Why incorporate interactive tools as part of your content marketing mix? Because education is such a powerful and important fundamental to improving the customer experience. The ability to invest in effort and receive output contributes to a customer experience that can differentiate your brand. At the same time, useful interactive tools satisfy a need for your target audience. Ultimately, tools that enable user interaction and feedback can drive sales, increase customer satisfaction and loyalty.

Nicolette Beard

The Truth About Visual Content Marketing Tactics: Infographics

Infographics as Content Marketing TacticIt’s safe to say that Big Data is revolutionizing 21st century business. The big question for marketers, however, is how do you take the wealth of information at your disposal and effectively simplify and present it in an engaging and informative way? One answer is infographics.

Defining what entails a good infographic is complex. For one, not all data lends itself to creative and unique visual communication. Someone who’s expert in design may not understand your audience or how to map relevant data in a compelling way. Don’t forget: great content isn’t great until it’s discovered, consumed and shared.

Miranda Miller

How Retailers Are Boosting Sales With B2C Video Content

Bloomingdales uses video content to give viewers a sneak peek at insider info.Video has exploded as an online marketing tool over the past few years for B2C marketers. As the interent’s second most popular search engine, YouTube has reduced the barriers to entry to almost nil. As a result, marketers quickly jumped on board with vloggers and other personalities to capitalize on video’s ability to capture and hold the interests of an increasingly attention-deficit consumer.

In fact, video is second only to feature articles as the content marketing tactic with the greatest ROI, according to eMarketer. Video allows marketers to connect with web and mobile customers, across websites, social media and apps, in order to offer targeted information in a visual and auditory format appealing to a wide audience.