Who is Lee Odden?
Lee Odden is a B2B marketing strategist, author, international speaker and CEO of TopRank Marketing. His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 million words on digital marketing since 2003 and is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Adobe and Content Marketing Institute.
Who trusts Lee Odden?
As a recognized authority on marketing, Odden has been recognized as a top industry influencer by numerous publications and organizations including LinkedIn (Top Social Media Marketers) and Onalytica (Top Influencers about Influencer Marketing). He has also participated as an industry influencer for multiple B2B brands including Adobe (Adobe Insiders), IBM (IBM Futurists), SAP, Workfront and others.
For B2B Marketing consulting, Odden and/or his team have provided B2B marketing services for some of the leading business brands including: McKesson, SAP, GE Digital, Adobe, Oracle, Marketo, LinkedIn, Dell, HP, Microsoft, 3M, Alcatel Lucent and Pantheon to name a few.
Who talks about Lee Odden?
Odden has been frequently cited for his digital marketing expertise by leading industry and business publications including Forbes, The Wall Street Journal, The New York Times, The Economist, Entrepreneur, and Fortune Magazine. He has also been named a top content and social media marketing influencer by Onalytica.
Where does Lee Odden contribute?
As an active thought leader in the digital marketing and public relations industry, Odden has contributed to numerous industry publications and publishes one of the most popular marketing blogs on the web, TopRank’s Online Marketing Blog (The only blog ranked the #1 content marketing blog 3 times by Content Marketing Institute). He’s also been a contributor to CMO.com, LinkedIn Marketing Solutions and MarketingProfs.
Lee Odden, Author:
Odden is author of, “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing” published by Wiley.
Lee Odden, public speaker:
A sought after public speaker, Odden has keynoted numerous digital marketing industry conferences and has given nearly 200 presentations in 13 different countries over the past 10 years. Here are what some of those event organizers had to say about Lee:
“Lee gave a fantastic closing keynote session at our B2B InTech conference this year, really engaging the audience and making a compelling case for influencer marketing. We also participated in a more informal but no less lively post-conference panel discussion, which was a lot of fun. Lee is an engaging speaker, hugely knowledgable on this topics and a great guy to boot. I would thoroughly recommend him.”
Joel Harrison – Editor in Chief at B2B Marketing and Chair, B2B Ignite Conference
“I must have seen pretty much every one of the best content marketing speakers out there. Lee is not only one of them – he is one of the best of best. We invited him to speak at the biggest content marketing conference in Scandinavia, Clever Content Conference, in 2016 and the audience absolutely loved him. He was insightful, great on stage and clearly communicating. And (almost) more importantly he was so nice for us to work with. Well prepared, easy going and just plain nice. I cannot recommend Lee enough as a keynote speaker. We will absolutely have him back – the crowd demands it!.”
Jesper Laursen – CEO at Native Advertising Institute and Chair, Clever Content Conference
“Lee Odden is a one-of-a-kind professional who has elevated the entire B2B marketing profession. As a speaker, he’s captivating, personable, entertaining and eloquent will points that hit home. I worked with Lee when he spoke at the ANA Masters of B2B Marketing conference, and every time I hear him speak, he gets better and better! I hear CMOs say how impressed they are with Lee’s in-depth understanding of the topics on which he speaks. It’s because Lee is a perpetual student at heart – making sure that he first learns an innovative approach before his team takes it on. Lee is wise, generous and always forward-reaching. I’ve watched B2B brands and practitioners flourish under his guidance. I whole-heartedly recommend him very opportunity I have!.”
Carla Johnson – Chief Experience Officer at Type A Communications and Chair, ANA Business Marketing Association
“Lee Odden is a thought leader in the social marketing and search space, and a valuable partner. His team’s guidance and training increased awareness across McKesson business units, and helped groups realize ROI for online marketing initiatives. I highly recommend Lee and the entire TopRank team as search partners for B2B or B2C organizations.”
Tracy Thomsic – Director, Corporate Digital Strategy and Marketing at McKesson Corporation
Lee Odden training and development:
Odden has developed instructional content for Content Marketing Institute, the DMA SEM Certification Advanced Course, DMA Social Media Marketing workshops, Incisive Media workshops and PRSA workshops. He also conducts seminars for companies and regularly presents internationally in cities ranging from San Francisco to Hong Kong to London to New York. He is a long time speaker at: Content Marketing World, PRSA International, MarketingProfs B2B Forum, B2B Exchange and Social Media Marketing World events.
Odden is currently on the Global Industry Advisory Council for the Digital Marketing Institute and has served as a board member for Incisive Media’s SES Conference, the Minnesota Interactive Marketing Association, and the DMA’s Social Media and Search Engine Marketing Councils. He has had memberships in MIMA, PRSA, BMA and has been a long time supporter of the Minneapolis St. Paul Social Media Breakfast.
Interview with Lee Odden
We like to ask each member of the TopRank Marketing team to share a few things about their life and career you may find interesting. We asked Lee:
As a kid, what did you want to be when you grew up?
“I grew up in a very rural environment so anything that would give me the opportunity to explore, be creative and work with interesting people in some place far away was appealing. My interests in school were sports intermingled with working on the school newspaper, yearbook and participating in the art club. This was before the internet, so I guess those early publishing and creative interests were a great basis for my current role with our marketing agency.”
iPhone or Android?
“Both! I use an iPhone XS on a daily basis and Pixel 2 for international travel.”
If you had to pick one piece of your career and could only do that one thing for the rest of your life, which would it be and why?
“While I do enjoy solving marketing problems for clients with creative ideas, data and the ability to experiment and refine, it is helping others grow their skills to do those things that has brought me the most satisfaction.”
What’s the bravest, most challenging thing you’ve accomplished?
“Writing a book in 3 months comes to mind, but probably the decision to forego a salary and help start a technology marketing agency during a time (2001) when investments in technology and marketing were nearly non-existent. We’ve come a long way since then with the help of an amazing group of people, especially my business partner Susan Misukanis. ”
What one thing could you not live without?
“Not one, but 3 amazing, smart, funny, creative and genuinely good hearted kids.”
Get social with Lee: