Another update live from SES Chicago. Erin Everhart and Katherine Watier gave a highly entertaining and informative presentation about link building through guest blogging.
Guest Blogging Works, But You Have to do it Right
It’s a scenario that’s far too typical in the SEO world. An awesome new tactic is discovered, word gets out, and it gets done to death, resulting in it not working anymore (sorry, but it’s true).
Link building through guest blogging has definitely suffered this fate. Starting out as an incredibly effective means of generating high quality white hat links, over-use and poor implementation have resulted in bloggers cringing at inboxes full of poorly written, self-serving pitch requests, and ultimately ignoring the vast majority of would be guest posts.