I’m so glad that I went to B2BMX this past February.
For one thing, we did some amazing interviews with some very smart marketers. The very idea of these interviews seems weird now — we were just sitting! Three feet apart! With no masks! At a giant marketing conference at a hotel!
The cancellation of in-person events means I’ll miss one or two conferences this year. But for folks who make a living as keynote speakers and thought leaders, it’s a massive adjustment. And that includes a sizable subset of B2B influencers — those who are primarily keynote speakers and in-person consultants.
As an agency, we’re true believers in B2B influencer marketing (see our latest report to learn why). But we have had to adjust our strategy as influencers’ needs change. Like everything else in 2020, influencer relationship-building takes a different approach than you might be used to.