Yahoo has issued a new White paper on RSS. You can download the PDF but here are some key findings:
- 12% of users are aware of RSS, and 4% have knowingly used RSS.
- 27% of Internet users consume RSS syndicated content on personalized start pages without knowing it’s RSS
- 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts.
- Even tech-savvy ?Ç¬ìAware RSS Users?Ç¬î prefer to access RSS feeds via user-friendly, browser-based experiences (e.g., My Yahoo!, Firefox, My MSN).
World news and national news are currently the RSS content of choice, at 52%. More specialized content such as blogs (23%) and podcasting (11%) are gaining quickly, but are still less prevalent. Mainstream media rather than niche content accounts for the majority of RSS use.