Anyone involved with organic search engine optimization knows the value of linking or connectivity and how it contributes to higher search engine placement.
This blog does well on some competitive phrases in part, due to links. For example, a quick check on Marketleap’s Link Popularity tool shows 90,927 links to Online Marketing Blog/”>Online Marketing blog.
The start of those links was the result of competitive research. Finding out where similar sites received links and gaining links from the most relevant sources over time can generate the necessary link popularity to start gaining momentum. Once a site gains content and link momentum, the increased awareness makes it easier to gain new links.