PRWeb is best known for being in the news distribution business. With the acquisition by public relations software firm Vocus last week, PRWeb has bumped up it’s own presence in the news. During the Search Engine Strategies conference in San Jose last week, I had the opportunity to talk to PRWeb CEO, David McInnis about the Vocus acquisition and what lies ahead for PRWeb.
What prompted the acquisition?
Lee, I will probably blog about this more in depth this week on the PRWeb blog. We have been talking with Vocus for well over a year now. The timing was not right until recently for a few reasons. First, I felt that I had a lot left to accomplish (read try) with PRWeb before I handed the reigns over to someone else. I wanted to do these things on my own to see if I could execute a few new enhancements on my own dime and vision. In the last year alone we have really changed the practice of PR.