Online Marketing Blog - TopRank®

Very nice post by SEO Book, I mean Search Engine eBook, ah how about Search Marketing Guide? 🙂 about Latent Semantic Indexing. The idea is related to what I’ve seen described as “contextual relavency” where a search engine (like Google) ranks a document in part based on the related concepts in the page as a whole and compares them to other related documents in the index. What this means for your SEO efforts is explained in more detail in the post, but one take-away is to be sure you mix up your anchor text as well as keyword useage on-page.

Additional resources on this topic are posted at SEO Roundtable.

The first voting script for the Business Blogging Awards apparently had some issues, so a new voting system is in place and any votes prior to today have been scrapped.

So please take a moment and cast your vote for Best SEO Blog
Our blog is listed as: Online Marketing SEO Blog

Additional categories to vote for include:
Best Overall Blog
Best Group Blog
Best New Blog
Best Law Blog
Best VC/Entrepreneur Blog
Best Financial Industry/Investment Blog
Best Personal Finance Blog
Best Blog by a Small Business
Best Blog About Small Business
Best PR Blog
Best Tech Company Blog
Best Media Blog
Best Real Estate Blog
Best Marketing Blog
Best Project Management Blog
Best Leadership Blog
The Picasso Award (Best Design)
The Peacock Award (Most Self-Important)
The Chris Pirillo Award (For Shameless Self Promotion)

I just took a Google Advertising Professionals survey and there were some interesting questions that suggest some enhancements may be in store:

Potential Google Advertising Professionals Program Enhancements:

• Ability to have Google bill your clients directly and pass on a service fee to you for managing their AdWords accounts
• A means to verify whether or not someone is a Qualified Google Advertising Professional
• A Microsoft Windows-based tool for more easily uploading and downloading AdWords campaigns
• Technical support by phone for a fee
• Ability to add your company’s logo into reports within My Client Center
• Directory listing of all Google Advertising Professionals on Google.com
• Ability to be a tester for new AdWords features and functionality before public release

Potential Tools Offered by Google to Help Sell AdWords:

An ex-Microsoft employee who now works for Google started a blog which has interestingly been removed from the Google index.

From various sources including SEO Roundtable

An interesting post from one of the blog posts that was removed includes a comment after attending the Google sales conference:

“so after the interesting financials, the products team gave presentations reviewing product performance in 2004 and giving sneak peeks of the products we’ll unveil in 2005. if you guys thought gmail and google groups were cool, you ain’t seen nothing yet! ”

Full content of the blog can still be viewed at bloglines.com

As a follow up to the post on Nick’s excellent post on Folksonomies, here are some additional notes on sites that use tags to organize information.

Tagsurf – In the tagging spirit of Flickr and Del.icio.us, Tagsurf is an online message board which uses tags to help organize subjects instead of threads or channels. Currently in “Alpha” but seems to be picking up steam. Definitely worth checking out.

Furl – I list this one because Technorati tag search results are now pulling tag data from Del.icio.us and Furl. Furl allows you to archive web pages and provides up to 5 gigabytes of storage. Your collections of archived pages can be private or public and you can “share” ie promote, your archived pages via email or RSS feed. And, uh, it’s part of Looksmart.

Google, Yahoo, MSN, several major blog software services are supporting the implementation of a nofollow link attribute in an effort to quell comment spam. Of course this relies on the owner of the blog or web site to actually implement the tag properly or at all, in order for it to be effective. As far as blogs go, I would expect the 80/20 rule probably applies in that the smaller percentage of blogs recieve the majority of traffic. Those bloggers are most likely to be very savvy to the comment spam issue because of their visibility and involvment. They’re most likely to start using such a tag. But it will take a long time without mass acceptance which appears to be happening.

Some interesting Google facts from a BayCHI lecture at PARC given by Marissa Mayer (Product Manager for Google) as posted by Alan Williamson.
“A very well attended (standing room only session), Marissa took us through a presentation geared around the user experience at Google and the efforts/lengths they go to.”

Some interesting facts came out:

1. The prime reason the Google home page is so bare is due to the fact that the founders didn’t know HTML and just wanted a quick interface. Infact it was noted that the submit button was a long time coming and hitting the RETURN key was the only way to burst Google into life.

Some interesting data from a new report by the Pew Internet & American Life Project regarding blogs. Thanks to Search Engine Watch

* 8 million American adults say they have created blogs
* Blog readership jumped 58% in 2004 and now stands at 27% of internet users
* 5% of internet users say they use RSS aggregators
* 12% of internet users have posted comments or other material on blogs
* 62% of internet users do not know what a blog is (what? your dog? no, blog!)

All I know is, I was trying to read 10-15 email news letters per day to keep up on industry trends taking away hours of valuable billable time. Now through a combination Google and Yahoo News alerts plus my nifty Firefox RSS reader called Sage, I can get this information faster and more efficiently in a fraction of the time. It may take a while, but mass adoption of RSS News is on the way.

Wired ran an interesting article recently about how the U.S. Government is using topic maps to provide context for words that have multiple meanings. This would help infer meaning in examples like: Mustang car or Mustang horse?

This is the challenge for search engines as well. Clustering tools like those offered by Vivisimo’s Clusty search engine appear to be quite effective, but not widely adopted. A search on “Mustang” clusters groups of search results according to topics like “Parts”, “Horse” and a town in Oklahoma. This is a lot more helpful than a similar search on Google which displays mostly car web sites in the first page of results.

There area a few web design sites I’ve visited recently looking for resources and to see how they link to other web sites. Many web designer web sites do not link out at all. Some are very organized about it. The following link is an example of what one web design firm asks other web sites to use for the link back:

1# Blue Gecko Web Design in New York
is a full service web design firm, specializing in custom graphic interface design, content management solutions, and online multimedia including audio, video & animation. Get your Free Quote today!

That’s a little more than what some sites feel comfortable with.  Most web designers are content with a simple link:
Web Design

Marketers Focus on Measurable Results – “Marketing Challenges 2004” survey conducted by Forrester Consulting by Unica Corp., a developer of enterprise marketing management software indicated 43% of respondents said they would increase spending on the Internet. – From BtoB Online

Microsoft Buys Lookout’s Search Tool – from iMedia Connection

Google Toolbar Adds “Browse by Name” Feature. Similar to the RealNames feature from way back, you can enter a phrase in your url or address bar and if Google deems there is an exact match, that site is delivered. If not, regular search results appear.

Google Acquires Picasa . Initially, Google partnered with Picase to improve photo publishing on Google’s Blogger.com service.

Yahoo Acquires Web Startup Oddpost – Oddpost provides a web-based email and news aggregation with no ads. At least until now.