B2B Marketing views, news and interviews.
Along with the Craigslist Real Estate hack and the somewhat scary Hot or Not map, there’s a new hack of the Google Maps tool for Vlogs. “Vlogs” as in video blogs. Maps are a fun way to find web sites if geography is your thing.
If you’re really interested in the various manipulations of Google Maps, here’s a new Directory
Tags: Google Maps, Vlogs, Google Hacks
Yahoo announced an agreement with Boeing’s Connexion to offer in-flight search services. Yahoo’s ads will be displayed in search results. More from DMNews
Yahoo also announced a deal this week with Motorola to offer Yahoo content on mobile devices including iRadio. I met Ben Hill, Senior Director, Global Marketing; Motorola at the ad:tech conference in Chicago – VERY smart fellow with an amazing job. Good coverage on this at Search Engine Journal
Tags: Yahoo, Connexion, Motorola
Blog search engine Technorati CEO David Sifry was interviewed in BusinessWeek recently.
He makes some good points in that he doesn’t see search engines as competition and wishes them “good luck” when it comes to creating a blog-specific search engine.
“What Technorati is trying to do is looking at the Web in a different way. And the way that I like to think of it is, it’s like this big river, it’s like this conversation flow. It’s about people and conversations.”
Services like Technorati and the blogosphere in general represents a serious paradigm shift in the way information is distributed and organized. The rate at which search engines update their enormous databases seems quite slow in comparison to how quickly blog posts are available on Technorati. If blog search engines can continue to improve quality and do a better job of filtering out blog spam, I see no reason why more users wouldn’t migrate more of their search activity to the blogosphere.
Yahoo updated 360 by incorporating Flickr (happy now Thomas?) and feeds. Unfortunately I was only able to add a Yahoo Groups feed, but not a feed for the AllBusiness.com column I write or the Feedburner RSS feed for this blog. What’s up Y360?
The Flickr addition is very good news.
More details from the Y360 dev team blog – via Battelle although I first noticed the feeds option when I was reading Rustybrick’s 360 blog
Intelliseek has added features to the BlogPulse tools. I spent some time playing with the BlogPulse Profiles (Beta) tool. Here’s the skinny:
If you’re looking for alternative keyword research tools, check out Keyword Discovery from Trellian. It lists keywords that drive traffic to web sites based on their DMOZ site category classification.
Speaking of keyword research, Gavin Appel, VP of Search for Hitwise was kind enough recently to provide a demo and walkthrough of their new Keyword Intelligence product. I will be posting a review/article from that interview later this week.
Tags: keyword research, search engine optimization, seo
Karen and I went to the Battle for the HeArt last night in downtown Minneapolis and it was great. It was all about defining a new type of creativity because what was working, no longer is. People are blocking ads on the internet, switching channels during commercial breaks and not really paying that much attention to advertising. So, a new way of creating advertising is being created.
What it all boiled down to was interaction. If it’s not interactive, it’s not going to work as well.
Optimizing your press releases for important keywords is a great way to ensure visibility of your announcements via keyword queries on news search engines including Google News, Yahoo News, MSNBC Newsbot and Topix.net.
Search engine optimization techniques can be used with press releases as they are with any web document. Once your press release is optimized, using the right mix of newswire distribution services can have a significant impact on how effective your releases is at creating links.
Below is a list of press release distribution services that are search engine friendly and can offer an excellent channel for link building as well as getting your news distributed.
http://www.prweb.com/
http://www.prleap.com/
http://i-newswire.com/
http://www.webwire.com/
http://www.pressbox.co.uk/
http://www.24-7pressrelease.com/
http://www.clickpress.com/
http://www.przoom.com
http://www.pr.com/
http://www.marketwire.com/
From the challenge of managing hundreds of web sites to modest interactive budgets, the “CMO Panel: Delivering Digitally” session offered excellent insight into how top marketing professionals manage online/offline budgets, agencies and initiatives. Overall, all panelists were fairly satisfied with their performance with opportunities for improvement focusing on either paid search or organic and keen interest in opportunities with blogs.
Panelists included:
Moderator Susan Bratton asked the panelists to grade their efforts at leveraging the internet for marketing. Each panelist graded themselves in the “B” range but for a variety of reasons ranging from an emphasis on PPC to search and none on organic and vice versa.
The National Arbitration Forum announced that a ruling has been issued in favor of Google regarding rights to the Internet domain names googkle.com, ghoogle.com, gfoogle.com and gooigle.com.
Google Inc., represented by Rose A. Hagan, filed a complaint with the National Arbitration Forum on May 11, 2005 asserting legal rights to the Web addresses bearing close resemblance to Google.com.
Ruling in Google’s favor, National Arbitration Forum arbitrator Paul A. Dorf found that the other party, Sergey Gridasov, registered the googkle.com and ghoogle.com on December 30, 2000 and the domain names gfoogle.com and gooigle.com on January 12, 2001—after Google registered its domain in late 1999. The other party was also using the disputed domain names to direct Internet users to Web sites that attempt to download viruses, trojan horses and spyware to the users’ computers. The disputed domain names contain links to various products unrelated to Google.
John Jantsch of Duct Tape Marketing who is a fellow AllBusiness.com blogger, has published a new 130 page e-book called, “Blog Lightning“, a step by step guide to building and promoting a blog.
The Blog Lightning e-book also includes 14 screencast video tutorials that show each step in the program. (sample here) I have to say, the screencasts make this e-book a foolproof way for anyone who is not familiar with blogging to get started.
Interest in business blogs is achieving significant momentum and Blog Lightning provides an excellent starting point for anyone that wants to create and market their own blog. Nice job John!
Tags: blogging, blog marketing
The “Client Agency Tango: IMC-Style” session presents the often complicated task of coordinating integrated marketing communications between multiple internal teams, outside agencies and vendors and also had nearly as many panel speakers as participants.
Underwriter’s Laboratories (UL) was in a unique situation with UL as a 110 year old company that just started marketing 5 years ago. A rebranding effort was handled by Slack Barshinger.
American Airlines offered an overview of their strategic positioning initiative handled by TM Advertising. The objective was to position American brand against low cost carriers by creating an emotional, human aspect to the AA brand. “We know why you fly” was incorporated into several channel promotions: TV, print, online, out-of-home and whyyoufly.com.
