Three critical components that should be considered for any blog marketing campaign include: content, frequency and distribution.
Content must be interesting and useful to your readers. Develop your unique voice and don’t be afraid to post things others will not agree to.
Frequency of posts are important as there is a direct correlation to blog popularity and the number of times it’s updated. When we started posting 2-4 times per day, our SEO blog traffic increased by 50% the first week and has continued to improve since.
Distribution of your blog is important. A common issue I hear from people new to blogs and RSS is where to find them. What’s great about blog marketing is that you can promote a blog and your RSS/Atom feed within the blogoshpere via linking in/out, through directories and blog/feed search engines. You can also promote your blog through traditional directories, search engines and web site linking. The opportunity for blog exposure is much greater than a regular web site alone.