In a partnership between the Web Analytics Association (WAA) and the University of British Columbia the first comprehensive university-level web analytics program is under development. The program is called the Web Analytics Award of Achievement and will be delivered 100% online.
Learning Units will be divided between Opinions and Case studies. Course content will cover three primary areas:
- Web Site Optimization – Usability, Search Engine Optimization, Navigation, Checkout Funnels, Visitor Paths
- Measuring / Managing Marketing Campaigns – Creative Testing, Pay-Per-Click, E-mail Marketing, Banners / other Display ad units, Rich Media
- Analytical Business Culture – “People issues” including organizational buy-in for analytics usage and data-driven decision making, choosing and deploying the right solutions to meet business needs, staffing and training the organization properly, and communicating information to diverse constituents.