Lee Odden

Explore, Experience, Engage: 6 Top Digital Marketing Trends for 2019

Lee Odden on Jan 3rd, 2019     Digital Marketing

digital marketing trends 2019

With the excitement of every new year comes a new batch of marketing trends and predictions. Marketers all over the world are pondering what trends, tactics and technologies they need to focus on in order to attract, engage and convert towards reaching their marketing and business goals?

From one year to the next, there are often a mix of new trends, technologies and consumer behaviors combined with enduring best practices that marketers have yet to fully adopt. This year is no different.

As I contemplated the evolution of our own marketing efforts for clients reconciled with research on top marketing trends for 2019, I found a concentration of interest in a few specific areas like video, voice, AI and influencer marketing as well as a long tail of sorts ranging from AR/VR to camera marketing to visual search.

Lane Ellis

Our Top 10 Social Media Marketing Posts of 2018

Lane Ellis on Jan 2nd, 2019     Social Media

Hot air balloon over field of yellow flowers image.

Throughout 2018 social media marketing has continued to be a source of both opportunity and contention in the marketing world. We’ve done our best to keep on top of changes as they happen, while offering helpful insight and research-based strategy.

We’re very fortunate to a great group of social media marketing professionals contributing to the TopRank Marketing blog, including our CEO Lee Odden, Joshua Nite, Caitlin Burgess, Anne Leuman, and Nick Nelson, among others.

To help our blog community grow its social media marketing knowledge, we’re delighted to offer this list of our 10 most popular social media posts of 2018.

Nick Nelson

B2B Content Marketers, Here Are Your New Year’s Resolutions for 2019

Nick Nelson on Jan 1st, 2019     Content Marketing

Content Marketing New Year's Resolutions

If you break down the word “resolution” phonically, you get “resolute” and “shun.” Kind of ironic, since we all seem more likely to shun (persistently avoid, ignore, or reject through antipathy or caution) these self-assigned goals than be resolute (admirably purposeful, determined, and unwavering) in achieving them.

Too often with New Year’s resolutions, we set ourselves up to fail. We lay out ambitious mandates and drastic behavioral changes that sound great in theory, but almost invariably fall by the wayside amidst our busy lives.

B2B content marketers are plenty familiar with ambitious goal-setting. We’re optimistic. We’re driven. But perhaps we’re not always realistic.

The whole point of setting goals is to achieve them. If you’re always setting stretch goals, you’ll never know what success looks like.

Lane Ellis

Our Top 10 Search Marketing Posts of 2018

Lane Ellis on Dec 31st, 2018     Search Marketing

Woman looking out from heart-shaped cave at sky with pink clouds.

Search marketing has continued to mature throughout 2018. At each twist and turn along the way, we’ve done our best to not only cover each change, but also offer insight and research-based strategy to help savvy digital marketers along the way.

We’re fortunate to have a fantastic group of digital marketing professionals contributing to the TopRank Marketing Blog, with our CEO Lee Odden, Associate Director of Search & Analytics Tiffani Allen, Vice President of Client Accounts Alexis Hall, Content Strategist Anne Leuman, and others, each contributing search marketing insights, tips, and tricks this past year.

To help our blog community grow its search marketing knowledge, we’re happy to offer this list of our most popular search marketing posts of 2018.

Lee Odden

Help Us Celebrate 15 Years of Blogging – TopRank Marketing Blog

Lee Odden on Dec 28th, 2018     Blogging Strategy, TopRank Agency News

15 years of marketing blogging

I think it’s safe to say that there are not many marketing blogs that have hit the 15 year mark.

However, I am happy to say that the class of 2003 includes an impressive cohort of marketing blogs including several that have become industry standards like Search Engine Roundtable by Barry Schwartz and Search Engine Journal founded by Loren Baker.

While TopRank’s Online Marketing blog started with a focus on search marketing, we’ve grown and evolved over the past 15 years just like the marketing industry has. Plus, instead of me writing 3-5 posts a week myself (over 2,400 total), I now have a great team that does most of the hard work.

Lane Ellis

Digital Marketing News: Google Lens & Visual Search Updates, Social ROI Study, & App Ad Market Growth

Lane Ellis on Dec 28th, 2018     Online Marketing News

2018 December 28 Instagram Chart

Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer Service
More than 70 percent of millennial Twitter users have left comments for the customer service accounts of at least one company, according to new survey data. 62.48 percent of surveyed Twitter users also say that personalized responses to their comments represent the top way brands can improve their social media customer care. AdWeek

AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
By 2020 app advertising will grow to become a $64.1B market segment, a 136 percent jump from 2017, according to new market research study data, representing a year-over-year rate of 34 percent growth. VentureBeat

Lane Ellis

Our Top 10 Influencer Marketing Posts of 2018

Lane Ellis on Dec 27th, 2018     Influencer Marketing

Celebrating group of people dancing in confetti photo.

2018 saw a continuous rise of influencer marketing’s power and scope in both B2C and B2B industries. This was a continuation of last year’s explosion of interest in the practice and with more practitioners than ever going all-in, influencer marketing has been a primary focus of what we have explored on our blog throughout the year.

We’re lucky to have some of the strongest and most successful B2B influencer marketing professionals contributing to the TopRank Marketing blog, including our CEO Lee Odden, Ashley Zeckman, Joshua Nite, Caitlin Burgess, Anne Leuman, Nick Nelson, Tiffani Allen, Debbie Friez, the author of this post, and Alexis Hall, among others.

Ashley Zeckman

TopRank Marketing’s Top 6 B2B Influencer Marketing Predictions & Trends to Watch in 2019

Ashley Zeckman on Dec 26th, 2018     Digital Marketing, Influencer Marketing

B2B Influencer Marketing Trends & Predictions for 2019

How many of you can count the number of times you’ve purchased a product or made a decision based on a recommendation from a friend, acquaintance, review on the web or a celebrity endorsement? I’d venture to guess that most of you would say: “Too many to count.”

That’s because we all rely on advice from others to help us make sense of a complex world where we don’t always have all of the information we need to make a decision.

Influencer marketing has been around for ages (literally), but it’s only begun to build steam within the B2B world over the past few years. The good news is that for many, B2B influencer marketing is still in its infancy—which means there are plenty of opportunities to begin implementing influencer marketing today.

Caitlin Burgess

From Our Marketing Family to Yours, Happy Holidays, Marketers!

Caitlin Burgess on Dec 25th, 2018     B2B Marketing, Digital Marketing

It’s the most wonderful time of the year. The smell of pine, cinnamon, and fresh-baked cookies are in the air. The jingle bells are ring-ting-tingling. And we’re all reflecting on months past and looking ahead to what the new year will bring.

2018 was quite a year for the TopRank Marketing team. We had the pleasure of working with an incredible book of clients—both longtime partners and new favorites. We welcomed new incredibly smart and talented team members, and said goodbye to some who went on to make their marks on different industries and brands. And 2019 looks awesomely bright, as we gear up for more projects and grow our team.

To celebrate the year, the holiday season, and each other, the TopRank Marketing team enjoyed a few days of festive fun. Take a peek!

Lane Ellis

Our Top 10 Content Marketing Posts of 2018

Lane Ellis on Dec 24th, 2018     Content Marketing

Top 10 Content Marketing Post of 2018 High Five Group Image

Content — it encompasses just about everything we read, view, or listen to online these days, and as our CEO Lee Odden said years ago, it’s also the reason search began in the first place.

We’re especially proud of the content marketing success our team at TopRank Marketing has achieved in 2018, for a wide-range of B2B clients. As 2019 draws near we wanted to share our top content marketing articles of the year — each loaded with best practices, research, examples, and the latest trends.

The excellent content marketers who make our award-winning blog one of the most popular in the industry include Ashley Zeckman, Joshua Nite, Caitlin Burgess, Anne Leuman, Nick Nelson, Tiffani Allen, Debbie Friez, Alexis Hall, the author of this post, and our blog’s founder and agency CEO, Lee Odden.

Lane Ellis

Digital Marketing News: Google’s WordPress Plugin, Snapchat Marketing, Facebook & Google Ad Bidding, & Mobile RTB Spend Rises

Lane Ellis on Dec 21st, 2018     Online Marketing News

2018 December 21 ZipChart Image

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More
Google has launched a WordPress plug-in called Site Kit that offers convenient access to various Google tools including AdSense, Search Console, Analytics, and PageSpeed Insights, among others. Search Engine Journal

Marketers’ use of Snapchat is on the rise — but is still a fraction of Facebook and Instagram
Snapchat has seen an increase in use as a marketing platform, despite lacking some of the flexibility powerhouses like Facebook and Instagram allow, according to recent forecast data from eMarketer and others. L.A. Biz

Search Engine Marketing: Why People Click on Paid Search Ads
Seventy-seven percent of people are confident that they can recognize paid search advertisements, and 75 percent find paid search eases the buying process, according to new survey data. Clutch

Lane Ellis

New Year, New View: 3 Ways to Approach Analytics in 2019

Lane Ellis on Dec 20th, 2018     Web Analytics

Blue and purple hydrangea flowers image.

Welcome to the eighth installment of our “Collective Wisdom” series, featuring wisdom from a wide swath of thought leaders in the digital marketing industry and beyond.

This year, with the help of many great minds, we’ve covered the full range of content marketing tactics and best practices, including planning ahead for success, the art of crafting powerful content efficiently, and several strong promotion tactics. Most recently, we also dove into analytics and how they can best be used to measure content marketing success.

Now, with the new year drawing closer, let’s continue our exploration of content marketing measurement with an eye to the bright future ahead.

#1 – Widen Your Analytics Scope

Small planets next to huge sun image.