Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved?
Part of what keeps the online world indispensable for marketers is the fact that social media platforms are forever either being created — in the form of new ones — or seeing their flames dim and eventually extinguish, in the case of those that don’t make it.
The web graveyard is littered with the digital skeletons of so many formerly promising social platforms, including some that were once seemingly poised to rise to the echelon of the most-used forms of online communication.
This social media platform churn is also what helps keep the web interesting and alive, yet there’s no doubt the turnover has made it harder for B2B marketers to invest in new and developing social channels.