B2B Buyers Demand Personalization Above All Else, Study Finds
B2B buyers place the highest value on personalization, according to a newly-released report based on a survey of some 1,000 B2B leaders, which also showed that 30 percent make more than half of their purchases using digital platforms, up significantly from 15 percent in 2017. MediaPost
Influencer marketing spend grows 83%
Influencer marketing spending in the U.S. and Canada has seen 83 percent year-over-year growth, accompanied by second-quarter spending of $442 million, according to newly-released research data of interest to marketers. The Drum
How Will Twitter’s Redesign Impact Social Media Managers?
Twitter recently updated its desktop design to more closely resemble its mobile experience, a change that has affected how and what digital marketers can do on the desktop experience, and presenting both new opportunities and several challenges. Social Media Today