Two little letters. On the surface that’s all separating your standard issue “marketing” from the extraordinary and entirely different practice of “marveling.”

At TopRank Marketing, “Content Marveling” is the practice of bringing greater wonder and astonishment to traditional content marketing, and can be applied in both the worlds of direct-to-consumer and enterprise business-to-business, to engage and delight your audience.

Marketing efforts spending huge amounts of paid placement advertising, ever-more-ludicrous click-bait headlines and tactics, and even illicit black-hat methods are all used to simply get us to pay attention to marketing messages.

Among senior B2B marketers, a sizable 82 percent view content as important for achieving marketing goals, however only 48 percent believe their content is somewhat effective — or even ineffective, according to recent study data.