B2B marketing conferences Archives - B2B Marketing Blog

3 Key B2B Marketing Themes from #MPB2B

The content and conversations at MarketingProfs B2B Forum this week were beyond inspiring for a #MPB2B newcomer like me. The energy within this B2B content marketing community is intoxicating and to quote Jacco van der Kooij’s closing keynote, “What you have in this room – this is a community. Communities bring happiness. Joy unlocks when we are together. It is contagious, and it spreads.”

After day one, I asked 5 questions for B2B marketers, but as this event wraps, here are three key themes I heard over and over from the B2B content marketing experts:

BRAND

Brand voice does not get enough attention in B2B marketing.

Following the sentiments shared in the first episode of the Elevate B2B podcast, Ann Handley , chief content officer at MarketingProfs, opened #MPB2B stressing the importance of brand: “brand voice is the new logo. If you cover up the logo, do others recognize you?”

3 Key B2B Marketing Themes from #MPB2B

5 Questions B2B Marketers Need To Ask: Top Take-Aways From My First #MPB2B — Day #1

When asked to attend the MarketingProfs B2B Forum, I wasn’t sure what to expect. I’ve been to conferences as an attendee, an exhibiting sponsor and as a speaker, but never specifically within the B2B content marketing space, and this group can be an intimidating one.

Sure, I’ve admired the long list of content marketing rock-stars, storytellers and B2B influencers, but memories crept up from being the new kid in town.

To no one’s surprise, the marketers at this event in downtown Boston have embraced and welcomed newcomers like me into their conversations. I’ve been taking furious notes, engaging on social channels more than I have in years, and have soaked up every ounce of content and inspiration possible like a sponge.

5 Questions B2B Marketers Need To Ask: Top Take-Aways From My First #MPB2B — Day #1

Conference Connection: 25+ Top Late Summer & Fall 2022 B2B Marketing Events

As we look ahead to autumn and the push towards 2023, what are some of the key events, conferences and trade shows — whether in-person, virtual, or hybrid — where B2B marketers can learn the latest from leading marketing industry speakers?

There are plenty to choose from, and to help you sort out the many B2B marketing conference options available during the rest of 2022, we’ve compiled our latest list of some of the top B2B marketing events to elevate and inform your business strategy.

Marketing conferences truly offer a wealth of benefits to marketers looking for the latest learning, new networking opportunities, and recent industry research and insight to help increase brand awareness — but sometimes finding events that match your business and B2B search marketing needs can be challenging.

Conference Connection: 25+ Top Late Summer & Fall 2022 B2B Marketing Events

Conference Collection: Top B2B Marketing Events To Learn From In 2022

What are some of the top events, conferences and industry trade shows — whether virtual, in-person, and hybrid — for B2B marketers to learn from this spring and beyond?

To help you sort out the many B2B marketing conference options available during the rest of 2022, we’ve compiled our latest list of the top B2B marketing events to elevate and inform your business strategy.

Marketing conferences offer a true wealth of benefits to marketers seeking the latest learning, new networking opportunities, and the latest industry research and insight to increase brand awareness, but sometimes finding events that match your business and B2B search marketing needs can be challenging.

Conference Collection: Top B2B Marketing Events To Learn From In 2022

In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy

What are some of the top autumn B2B marketing conferences that will take place both in-person and in hybrid fashion?

As we move ever closer to 2022, more physical marketing events are on tap than were available last year, although most either offer a hybrid online option or are still entirely digital experiences.

To help you sort out the B2B marketing conference options available this fall through the end of the year, we’ve compiled our latest list of the top B2B marketing events to elevate and inform your business strategy.

Marketing conferences undoubtedly offer a wealth of benefits to marketers seeking new learning, networking opportunities, and the latest industry research and insight to increase brand awareness, but finding events that match your business and B2B marketing needs can be a challenge.

In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy

The BIGLIST of 50 Top 2021 B2B Marketing Conferences

When we published our BIGLIST of 50 top B2B marketing events a year ago, we had no way of knowing the disruption the pandemic would soon bring to in-person conferences.

A year later virtual events are still the norm, with the promise of physical meetings a wee glimmer of hope on the horizon. For 2021 we’ve compiled our latest BIGLIST of 50 top B2B marketing events to feature those being held virtually, in-person, or in hybrid formats.

Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs?

The BIGLIST of 50 Top 2021 B2B Marketing Conferences

10 Must-See Sessions at MarketingProfs B2B Forum 2020 #MPB2B

MarketingProfs B2B Forum 2020 will be the center of the B2B marketing world this week, as many of the world’s leading B2B marketers gather virtually on November 4 – 5 to learn and exchange the industry’s latest research and insight.

This year’s first-ever virtual edition offer a vast array speakers and sessions relating to all areas of B2B marketing, and while we’ve already shared our handy list of “25 Top B2B Marketing Influencers To Follow In 2021 #MPB2B,” we also want to provide you with a list of some of the sessions that we’re most looking forward to this week during #MPB2B.

Here are 10 sessions that stand out to us as must-see presentations as we head towards 2021 and beyond.

10 Must-See Sessions at MarketingProfs B2B Forum 2020 #MPB2B

The BIGLIST of 50 Top B2B Marketing Conferences in 2020

Over the past decade the number of conferences has skyrocketed, making it harder than ever to hone in on the ones that can best help build your business, boost your networking opportunities, and offer the most relevant new industry education from top speakers, especially when it comes to B2B marketing.

For 2020 we’ve gathered together no fewer than 50 events that place an emphasis on B2B marketing in all its facets, and we’re thrilled to present the list here, in chronological order.

The BIGLIST of 50 Top B2B Marketing Conferences in 2020

12 Must-See Sessions at MarketingProfs B2B Forum #MPB2B

MarketingProfs operates on the belief that learning changes lives. And from that perspective, it might be fair to suggest next week’s B2B Forum will be a life-changing experience for those in attendance, because there is a whole lot of learning in store.

Dubbed by MarketingProfs as the “most let’s get down to business but not take ourselves too seriously while doing it marketing conference on the planet,” B2B Forum brings together many of the brightest minds in the industry around a singular focus: improving. The well-rounded agenda on tap will run the gamut of vital topics in the modern B2B marketing environment, offering opportunities to improve by learning from foremost experts and leaders in the field.

These 12 sessions, in particular, stand out to us as must-see attractions amidst a schedule brimming with brilliant business minds.

12 Must-See Sessions at MarketingProfs B2B Forum #MPB2B