If you had to bet your job on it, do you feel you could predict the future of content for your organization in the next 12 months? How about in the next 3 years?
The technologies behind the search and social web along with consumer behaviors are changing so fast, it’s a real challenge to anticipate with certainty what exact form content will take in the future. But one thing is certain, the importance of content for brands will be more important, more pervasive and decidedly more competitive.
So what questions can we answer about content over the next 1 to 3 years? I think one of the most important starting points is a consensus within your organization’s leadership as to what content really is, why it matters to customers and the role content will play in advancing business goals.
I think our team has done a pretty good job on this blog of advocating internet marketing tactics according to their practical use over the years. Our goal: To help marketers put things in perspective and make informed choices. One particular area of focus has been on content marketing.
On Wednesday evening in downtown Minneapolis, marketers gathered to hear the answer to a burning question: #whatthefoc? (AKA what is the 
With all of today’s hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the noise.