What is every B2B marketer’s favorite word?
Okay, I’m kidding. For people who live and work in a creative field like B2B marketing, process has a little bit of a reputation. A reputation for stifling the creative process with extra steps, procedures, and — depending on who you ask — hoops to jump through.
While it’s certainly true that too much process becomes a hindrance, it’s also true that not enough process becomes chaos. We need processes to onboard new staff, establish marketing innovations, create more efficient projects, and more.
With such a critical — and controversial — role in B2B marketing, it makes sense that marketers have a lot of questions when it comes to processes and the projects they aid. You may even be one of those marketers. To help you get the answers you seek, here are the most frequently asked questions B2B marketers have about process and projects.