Why do B2B marketers need SEO?
For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms.
SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions, many B2B marketers may find that the time is right to increase focus on SEO.
Here are five reasons why SEO is more important than ever for B2B marketers.
1 — SEO is Performing Better During the Health Crisis
63 percent of marketers believe SEO is more important during the pandemic, according to newly-released survey data.