There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts.
As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events moved out. Now it’s looking like the type of large-scale events B2B marketers depend on will have to wait until 2021… at the earliest.
But we don’t have to despair! We can close the gap with virtual events. The speaking gig at an industry conference can become a webinar, as can a planned panel discussion or product demonstration.
The good news is plenty of people have more spare time than before to watch your webinar.