Future of Content – Retro image from Shutterstock
It’s a pretty compelling question: What is the Future of Content? What’s in store for content marketing?
With the growing adoption of brand publishing and convergence of paid, owned, earned and shared media, many companies are looking forward to what’s next. In retail, Multi Channel is now Omni-Channel and single format storytelling has evolved into Transmedia Storytelling. Computers are becoming the fax machines of internet connected devices as smart phones, tablets and laptops become the norm.
To answer the question about the future of content, I think it’s important to think about the relationship of information, technology and the human experience with content.
With all of today’s hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the noise.