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Lee Odden

Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

By Lee Odden on Jul 21st, 2014     Marketing & PR Industry, Marketing PR Conferences

TopRank Marketing Events 2014

Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right?

Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online.

In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in store and unlike the top photo from a recent event in London, all are in the U.S.!

These upcoming marketing events overall cover the gamut of topics that any modern digital marketing or public relations person would want to sink their teeth into. My participation in particular, as an advocate and representative from TopRank Online Marketing, will focus on 3 areas:

  • Integrated Marketing
  • Influencer Marketing
  • Content Marketing.

If you want to advance your marketing organization in these areas, I invite you to join me at one of these upcoming events:

Integrated Marketing Virtual Conference
August 7 – Event Info

Integrated Marketing Virtual Conference (Target Marketing Magazine)

Content, For the Win!
2:55-3:30 pm EST 

What’s the secret to being found, liked, shared, trusted and loved in the online marketing world of 2014? Not to mention making some money and growing your business? It’s content. From search and social to lead nurturing and customer loyalty, content strategy has become an essential part of most marketers’s activities. What was once a niche marketing tactic for complex sales is now the key to using the Internet as a marketing channel. But it is not as easy as it looks.

Join this session to learn everything you need to know about content marketing in 2014, including how to:

  • Develop the right content strategy for your company’s goals
  • Determine what kinds of content will be most effective for you
  • Create great content when you don’t have the time or money to create any content
  • Make sure your content is promoted to have the greatest impact possible
  • Cash in on the hard work when its time to make the conversions

ClickZ Live San Francisco
Aug 11-14 – Event Info

ClickZ Live San Francisco
Influence the Influencers: The Magic of Co-Created Social Content
Aug 12, 10:30 – 11:15am PST
In an age of information overload, standing out requires huge budgets and resources. But what if you could hack your way to the spotlight by helping everybody win?

Learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. Through best practices and examples you will learn:

  • Topics and being the best answer for your category
  • Influencer content opportunities
  • How to identify, qualify and engage influencers
  • The mechanics of co-created content
  • Inspiring participation and promotion
  • Performance measurement and optimization

Shoutlet Webinar
Aug 20

Shoutlet – Webinar Panel: Email and Content
How brands can use search, social and SEO in a seamless manner to strengthen customer relationships
Shoutlet Webinar Info Coming Soon

Content Marketing World 2014
Sep 8-11 – Event Info

Content Marketing World, Cleveland
Content + Influencer Marketing = A Powerful Way to Grow Your Business
Sep 9, 3:30-4:15pm EST
A never ending stream of high quality content simply isn’t sustainable for most organizations. But what if Content Marketers could tap into a rich source of content optimized for engagement, sharing and action? Through several influencer content marketing case studies, this presentation will help you:

  • Understand the difference between brandividuals and influencers
  • Identify, qualify and recruit influencers
  • Select the right topics and content formats
  • Promote and measure influencer co-created content

Content Marketing for Tech/Software Industry Lab
How to Plan, Develop & Optimize A Content Marketing Program for Tech

Sep 11, 9am – 3pm EST
Through a combination of instruction, case studies, exercises and discussion, this lab will provide attendees a start to finish program for tech software industry content strategy, development, amplification and performance optimization. The layout of the tech lab includes:

  • Introduction and capture of attendee top challenges
  • Content Planning Model – Attract, Engage, Convert
  • Exercise
  • Audience Segmentation, Profiles & Personalization
  • Best Practices for Editorial Calendars: Evergreen, Repurposed, Curated, Co-Created
  • Workflows – Content Sourcing with Internal SMEs & External Influencers
  • Integration with SEO, Social & PR for Amplification
  • Performance Monitoring and Optimization
  • Takeaways & Discussion

Lab Speakers: Susan Misukanis from TopRank Marketing plus tech content marketing experts from Dell, LinkedIn and Intel.

Social Media Rockstars
September 17th – Event Info

Social Media Rockstar Event – Willmar, MN
The Integration of Search, Social Media and Content Marketing
10:45 – 11:45am
A social media success formula for companies of all sizes that brings together the best of social media marketing along with content and search engine marketing to attract, engage and convert more customers online.

MarketingProfs B2B Forum 2014
Oct 8-10 – Event Info

MarketingProfs B2B Marketing Forum – Boston
Influencing B2B Influencers and the Magic of Co-Created Social Content
Oct 10, 2-3pm EST
Companies are investing in content marketing and social media more than ever, yet in an age of information overload, standing out on the social web can require unreasonable budgets and resources. But what if you could hack your way to the spotlight by helping everybody win?

Operating with minimal resources, a growing number of marketers are creating better quality content that gets shared more often, reaches more readers and grows their influencer network – all at the same time. In this presentation you will learn:

  • Case studies for doing it right (and wrong)
  • How to identify, qualify and engage influencers
  • The mechanics of co-created content
  • Performance measurement and optimization

PRSA International 2014
Oct 12-14 – Event Info

PRSA International Conference – Washington DC
The Future of Digital PR is Integrated – How to win hearts, minds and wallets with an integrated marketing approach.
Mon Oct 13, 10-11:15am EST
Singular channels of digital marketing and communications are no longer effective. The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies as well as their customers. By attending this webinar you will learn about:

  • The foundation of an integrated marketing and PR strategy.
  • A marketing case study that integrated PR
  • A public relations case study that integrated marketing.

Social Media Success Summit

October 27th – Event Info
Social Media Success Summit (Virtual)
How to Create Content That Will Win You More Fans, Customers and Advocates 
12:45pm to 1:45pm PST
With a cornucopia of content marketing possibilities available to businesses large and small, many marketers don’t know what kind of content will help them break free from competitors without using huge marketing budgets. This presentation will provide a framework and examples for a competitive content marketing plan using 4 types of content: evergreen, repurposed, curated and co-created to help your business attract, engage and convert more fans into customers – without breaking the bank.

With so many opportunities to learn, connect and create content over the next 2 1/2 months, I hope to see you at one of these events. If you are already registered to attend on of them or if you have any questions, please share in the comments.


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