“Social media evolution is inevitable. All you can do is evolve along with it.” - @carlosgil83 Click To Tweet
Snapchat is a platform seemingly designed to confuse people of a certain age. Let’s say those of us who were high school age or older when Bill Clinton was president. If you’re in that demographic, you probably didn’t immediately “get” Snapchat’s minimalist UI and self-destructing messages.
Even if you’re one of the hip kids snapping away at home, it can be hard to see the business value of the platform.
But among the emoji and the rainbow vomiting there’s a huge potential audience. Brands with the right content and strategy are already enjoying success. If your target audience matches the platform’s demographics, it’s time to dive in.