Caitlin Burgess

3 Important Ways Social Media Can Boost Your SEO

Caitlin Burgess on Jun 28th, 2017     SEO, Social Media

Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and engage every day.

But over the years, there’s been some confusion on how these two tactics work together to achieve marketing results—and understandably so. Back in 2010, Google told Search Engine Land’s Danny Sullivan that links shared on Facebook and Twitter were used as a ranking signal. Then in 2014, Google’s Matt Cutts released a video stating Facebook and Twitter pages were “currently” treated like any other web page for search—i.e. social media was no longer a direct ranking factor.

Anne Leuman

How 7 Startups Skyrocketed to Success with Content Marketing

Anne Leuman on Jun 27th, 2017     Content Marketing, Online Marketing

[Editor’s Note: Please welcome me in joining Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.]

I’d venture to guess that you’re no stranger to content marketing. Content Marketing Institute reports that 89% of all organizations use content in their marketing efforts. But is content your main driver of growth? It might not be, and that’s okay, but we’re here to show you how successful content can be.

Take a look at startups for example. Startups are known for viral growth. To attract or keep investors, they need to grow at staggering rates. So how do they do it? A lot of them rely on content marketing. And with good reason.

Joshua Nite

Contagious Content Marketing: How to Give Your Content Viral Potential

Joshua Nite on Jun 26th, 2017     Content Marketing, Online Marketing

For some marketers, going viral is the holy grail of content marketing. It’s easy to see why. You put out content, people organically start sharing it, and it takes off until you’ve racked up millions of views. Millions of brand impressions without a penny in paid promotion. You can’t blame marketers for chasing that particular dragon.

That said, it’s important to get one thing straight: “Going viral” is not a content marketing strategy. It’s a pleasant side effect that can happen with well-crafted content, yes. But the chance of virality is no substitute for well-researched, relevant content amplified to the most relevant audience through organic, paid, and influencer channels.

If you’re planning on going viral to get your content seen, you’re playing the lottery instead of investing in your brand’s future.

Tiffani Allen

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Tiffani Allen on Jun 23rd, 2017     Online Marketing

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Ashley Zeckman

In-Flight Content Guide: Making the Most of Your Content Journey

Ashley Zeckman on Jun 22nd, 2017     Content Marketing, Content Marketing World

What does content marketing success look like to you? Is a healthier pipeline? Increased client retention? Or something completely different? While every marketing team might have a slightly different goal for content, the message is the same: You have to create a predictable way to gauge the impact of your content.

The content marketing journey can be perilous at times. At every turn there is a new competitor, shiny object or new “best practice”. This can cause teams to get so caught up in the creation of a quantity of content, that content amplification strategies are an afterthought, or even worse, not executed at all.

Caitlin Burgess

What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

Caitlin Burgess on Jun 21st, 2017     Influencer Marketing, Social Media

Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread their message.

For those brands and marketers engaging in paid partnerships with influencers on Instagram, a change is on the horizon. Last week, Instagram officially announced it would soon roll out its new “paid partnership with” tag for posts and stories.

Ashley Zeckman

Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience

Ashley Zeckman on Jun 20th, 2017     Content Marketing

This month marks exactly 181 years since the first advertisement was ever published. The ad in question appeared in the French newspaper, La Presse, and other papers quickly began following suit. For the first time in history, businesses were using “content” distributed to a large audience to formally promote their products and services.

Clearly a lot of time has passed since that initial ad in 1836, but has our approach to content evolved at a similar pace? True, many advancements have been made in the way we deliver content and marketers have gotten better at attempting to deliver meaningful insights to their audience. But, one thing that many marketers still haven’t been able to nail, is creating a great content experience.

Kevin Cotch

3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful

Kevin Cotch on Jun 19th, 2017     SEO

I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website.

There have been multiple times in my career that I needed to create a compelling argument for more budget for an SEO campaign. These types of recommendations are often challenged, yet thousands of dollars for PPC can be spent without blinking an eye. Some marketers would say it’s easier to see the ROI on ad spend compared to the SEO campaigns and initiatives that we are also running.

Tiffani Allen

Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

Tiffani Allen on Jun 16th, 2017     Online Marketing, Online Marketing News

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]
Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4 easy steps to create content experiences that resonate with your audience and provide valuable and personalized information. MarketingProfs

Google Releases A Website Builder for Small Businesses
A new tool called “Website”, is a single-page website builder that is free and allows small business owners to create and edit websites in minutes, either on desktop or mobile. This feature is an extension of Google My Business, meaning you have to have a complete GMB listing to use the tool. Search Engine Journal

Joshua Nite

Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers

Joshua Nite on Jun 15th, 2017     B2B Marketing, Content Marketing

Never skip leg day.

That is, when you’re working out, it’s important to change it up. Vary your routine and work different sets of muscles. It’s the difference between looking incredible, and looking like Mr. Incredible.

Your healthcare marketing needs just as much variety as your fitness routine does. Different types of content will appeal to different audiences, or the same audience in different ways. Stick with a single content marketing strategy—whether it’s white papers, webinars, or trade events—and you may see gains in one area. But you’re skipping leg day, and you’re going to end up top-heavy.

Fortunately, there’s plenty of variety to be had in healthcare content. With the content types below, you can build a well-rounded workout that will improve your content marketing’s overall fitness.

Caitlin Burgess

7 Examples of eCommerce Brands Rocking Social Media Marketing

Caitlin Burgess on Jun 14th, 2017     Social Media

Today’s consumers are becoming increasingly self-directed in their buying habits, leveraging the internet to research products as well as make easy purchases without setting foot in a brick and mortar store. In fact, 96% of Americans have made an online purchase in their life, with 80% having made a purchase in the past month alone, according to Bigcommerce.

As a result, eCommerce has exploded, and countless online-only retailers and marketplaces such as Amazon, Wayfair and eBay have emerged to meet consumer demand—as well as give well-established brands a run for their money.

Of course, as digital entities, most eCommerce brands embrace several digital marketing tactics—especially social media marketing—to build their brand, engage with current and prospective customers, provide personalized customer service, and get the sales. And we can all learn a little something from what online-only brands are doing.

Ashley Zeckman

CMWorld Interview: Ian Cleary Talks Technology & Engaged Online Audiences

Ashley Zeckman on Jun 13th, 2017     Content Marketing, Content Marketing World

Successful marketers aren’t born overnight. It takes grit, determination and hard work to navigate your way from noob to expert.

Additionally, the experiences that you have and the lessons you learn outside of the marketing field can impact how you look at and approach your marketing. A shining example of someone that has built a successful marketing career after working in a vastly different field is none other than RazorSocial Founder, Ian Cleary.

Like many speakers at Content Marketing World, Ian is a delightful mix of marketer and technology expert. I was able to catch up with Ian recently and gain some insights into his past in the software industry, his favorite marketing tools and his taken on building an engaged community.