Ben Brausen

Online Marketing News: New Notes, Buy Buttons, and Ad Availability

Ben Brausen on Oct 2nd, 2015     Online Marketing, Online Marketing News

Top 4 Rated Social Media Management Tools of 2015

The Top 4 Rated Social Media Management Tools of 2015 – The results come from detailed customer reviews from G2Crowd, and cover a variety of information including user satisfaction, product direction, how easy it is to learn to use the platform, level of support, usability and more.

The Twitter Tweet and Follow Buttons Get A Redesign – Next month the Tweet and follow buttons will switch to a modern, high-contrast design of white text on a dark blue background. This visual refresh updates our button design from 2011. Twitter

Instagram Ads: Now Available Around the World – Marketers use Instagram to tell visual and creative stories related to their business, and now all marketers have access to Instagram ads. Instagram ads are now available for purchase through Power Editor, the Instagram Ads API and select Facebook Marketing Partners. Facebook

Evan Prokop

5 SEO Considerations to Win with Both Customers and Search Engines

Evan Prokop on Oct 1st, 2015     Online Marketing, SEO

Win with Customer Focused SEO

One of the cornerstones of any digital marketing presence is a company website. From being a destination for people to visit that are searching for your products and services to servicing existing customers, it’s difficult to understate the importance of a great website (or understate the missed opportunities that come with having a bad one). Of course, a great website isn’t much use if nobody can find it, which is where a solid investment in SEO can pay big dividends.

However, a question that often comes up when planning out an SEO strategy is: should you be more focused on optimizing for customers or search engines? Arguably, there was a time when this was a real trade-off. Many SEO tactics such as keyword stuffing or spam linking were effective for gaining search presence, but came at the cost of customer experience.

Lee Odden

Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning

Lee Odden on Sep 30th, 2015     B2B Marketing

B2B Content Marketing Report 2016

The best content marketing strategies are informed by data and one of the most consistent B2B marketing research reports chock full of data comes from Content Marketing Institute and MarketingProfs.

Today the 6th edition of the B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America report was published revealing a canyon of difference between successful content marketers and those that seem to be lost in the wilderness. This report is also a reality check for content marketers that drink too much of their own kool-aid, offering a mix of slightly downward trend data right along with numerous reasons for future content marketing optimism.

What do I mean by reality check? Fewer marketers have a documented content marketing strategy than last year 32% vs 35% and less marketers see their content marketing as effective 30% vs 38%.

Leila De La Fuente

7 Traits for Successful Digital Marketing Agency Client Relationships

Leila De La Fuente on Sep 29th, 2015     Digital Marketing, Online Marketing


The relationships that we form with other people are an inherent part of being human. Some relationships stand the test of time while others become a distant memory. Relationships (good and bad) are not bound to our personal lives. Every day your interactions with coworkers, customers and other business contacts work towards building strong professional relationships today.

One of the larger investments that many organizations make today is in partnering with a digital marketing agency. The job of an agency is to understand who you are as a client and translate that message in a way that helps your brand better connect with target customers. Unfortunately, while 90% of agencies say they truly understand their client’s business, only 65% of clients agree.

Ashley Zeckman

How Does LinkedIn’s Jason Miller MAKE Marketing Magic? #MPB2B

Ashley Zeckman on Sep 28th, 2015     B2B Marketing, Marketing PR Conferences


Effective content creation requires more than setting goals, implementing a strategy and creating your assets. For content to really be great, your audience needs to see it. One of the most effective content promotion mechanisms is the use of social media.

MarketingProfs and Content Marketing Institute recently found that LinkedIn is the most effective social media platform for B2B marketers to distribute and promote content marketing assets. Instead of searching through countless websites looking for best practices, we’re taking you straight to the source.

We have partnered with MarketingProfs to bring you insights from some of the top speakers that will be presenting at MarketingProfs B2B Marketing Forum (October 20 – 23).

Ben Brausen

Online Marketing News: Facebook Gets The Signal, Auto-Converting Ads, Instagram Tops 400 Million

Ben Brausen on Sep 25th, 2015     Online Marketing, Online Marketing News

Anatomy Of A Perfect Checkout Page

How to Create the Perfect Checkout Page [Infographic] – 68% of all ecommerce visitors abandon their shopping carts – leaving $4 trillion of abandoned merchandize behind. But don’t despair – according to BI Intelligence, roughly 2.5 trillion (or 63%) of this is potentially recoverable. Check out this handy infographic to find out more. VWO

Facebook Launches Signal – Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting. This is an easy way to source and curate content from major public events across news, culture, entertainment, sports, and more. Journalists can then embed that curated content online and integrate it into their broadcasts. Facebook

Ashley Zeckman

18 Tools to Help Content Marketers Block & Tackle SEO

Ashley Zeckman on Sep 24th, 2015     Online Marketing, SEO Tools


In order to scale any content marketing program, every marketer must be equipped with the right tools. Not only is it essential that you create quality content on a consistent basis, but it MUST be optimized in a way that enables you to be the best answer wherever your customers are searching.

A recent survey of over 200 B2B marketers found that 85% listed content marketing technologies as their current top priority.  The following list of free and paid tools represents some of the core, “blocking and tackling” SEO tasks that content marketers can use to advance the findability of their work to better serve customers

Lee Odden

Digital Marketing Spotlight: Rishi Dave, CMO at Dun & Bradstreet

Lee Odden on Sep 23rd, 2015     Digital Marketing, Interviews

Digital Marketing Spotlight

Marketing executives are more challenged than ever to create effective organizations and operations to succeed in an increasingly converged, content and inbound marketing world.

In this latest TopRank Marketing Digital Marketing Spotlight interview, Rishi Dave, CMO at Dun & Bradstreet, talks about the strategic responsibility differences of entering a CMO role, advice on creating an effective inbound marketing organization, the importance of content, the convergence of marketing and PR and whether senior executives should focus on their personal brand.

Rishi Dave Dun & BradstreetIt’s been nearly two years since you moved from being Executive Director, Digital Marketing at Dell to your current role as CMO at Dun & Bradstreet. What are some of the changes you had to make in terms of your responsibilities, marketing organization and the change in industry?

Joel Carlson

7 Steps for Using Periscope to Better Engage Your Target Audience

Joel Carlson on Sep 22nd, 2015     Online Marketing, Video


One of the most important jobs we have as marketers is to find a way to be the best answer for our customers, when and where they are looking. With so many new platforms to test on a consistent basis, it can be hard to move through the clutter and find ways to connect that will better engage your target audience.

Social media platforms provide new opportunities to resonate with your customers. Each time a new social media platform launches, there are the early adopters that explore how the platform works, test to see if it’s stable and then figure out how it can best be leveraged.

One of the biggest platform launches of 2015 was the live video streaming app, Periscope. As of August 2015, Periscope had a total of 10 million users, with over 40 years’ worth of video viewed every day.

Lee Odden

Why It’s Time for More Participation in B2B Content Marketing

Lee Odden on Sep 21st, 2015     B2B Marketing, Content Marketing, Marketing PR Conferences

participation b2b marketing

B2B brands are answering the call to become publishers with a significant increase in content hubs exemplified by pioneers like American Express OPEN and Adobe’s and others including:

  • Intel IQ
  • Think with Google
  • Dell’s Power More
  • GE’s World in Motion
  • SAP’s Digitalist Magazine

Content Hubs

While those are all great examples, there’s an important question: Can your business really afford to hire the kind of editorial team to create this quantity of quality content at the cadence of a business publication?

Many practical marketers will say no.

The trend towards brand publishing in combination with self directed buyers guiding their way through the sales process with content creates an interesting conflict between the need for an up level on quality content production with a corresponding increase in content creation resources.

Ben Brausen

Online Marketing News: Instagram Ads Get Instagranular, Facebook Takes A Fifth, Snapchat Pay-To-Replay

Ben Brausen on Sep 18th, 2015     Online Marketing, Online Marketing News

Email Marketing and Social Media Marketing Work Better Together

Why Email Marketing and Social Media Marketing Work Better Together [Infographic] – A recent survey of business leaders showed that email and social media are the two channels most likely to see an increase in investment from business owners in 2015. Many businesses employ either email marketing, social media marketing or a combination of both, however many aren’t fully integrating the two together. Email marketing company Reachmail has put together a useful infographic that covers the benefits of integrating your social and email strategies together. Social Media Today

Instagram to Democratize Ad Products, Integrate Facebook Targeting Capabilities – Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It’s predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than Twitter and Snapchat. ClickZ

Ashley Zeckman

Win a Free Pass! Get Content Marketing Smart at MarketingProfs University in Minneapolis

Ashley Zeckman on Sep 17th, 2015     Content Marketing, Online Marketing


One of the biggest problems that many marketing organizations are facing today is creating quality content on a consistent basis. It can be a challenge to make sure every piece of content you produce is effective at helping to attract, engage and convert target customers.

In fact, according to research from Content Marketing Institute and MarketingProfs, only 38% of B2B marketers state that their content marketing is effective. If you are one of the 62% of marketers that really need to improve content marketing performance, we have just the ticket. Literally!

Our friends at MarketingProfs are hosting a series of workshops focused on helping marketers reach content marketing success. From September 30 through October 2nd, these workshops will be held in Minneapolis.