Ben Brausen

Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut

Ben Brausen on Jul 3rd, 2015     Online Marketing, Online Marketing News

Social Media Acronyms

The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social

Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards – Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results. Search Engine Land

Facebook Pages See Organic Likes Rise 0.2% in May (Report) – A total of 43.36 percent of Facebook pages advertised on the social network in May, according to the latest research from social analytics and reporting firm Locowise. SocialTimes

Ashley Zeckman

5 Impactful Digital Marketing Takeaways from MNSearch Summit

Ashley Zeckman on Jul 2nd, 2015     Digital Marketing, Marketing PR Conferences

MNSearch-Summit-2015

In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success.

Amazingly, that is just what we experienced at this years MNSearch Summit. Alexis Hall, Evan Prokop, Joel Carlson, Kat Steiner and I took a leap across the river into St. Paul Minnesota for a day filled with actionable information that can be used to improve any digital marketing program.

If you were not able to attend, or maybe didn’t get to see all of the sessions that you would have liked, we’ve provided a helpful roundup of 5 of the takeaways that we believed were most impactful for digital marketers.

Ashley Zeckman

Engage More Customers By Becoming a Content Marketing Sommelier

Ashley Zeckman on Jul 1st, 2015     Content Marketing, Online Marketing

content marketing sommelia

A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier.

When embarking on a content marketing initiative, it’s important to know how to maximize the sensory experience of your content. A Master Content Marketing Sommelier knows what will best engage their customers, be it a complex, full-bodied blog post or a light, crisp infographic.

Demand Metric found that content marketing generates 3 times as many leads as traditional outbound marketing but costs 62% less. This means marketers have a ripe opportunity to create content that expertly meets the needs of their audience.

Below are 6 tips to help you become a sommelier of content marketing.

Emily Bacheller

9 Step Social Media Audit for Improving LinkedIn Business Page Results

Emily Bacheller on Jun 30th, 2015     LinkedIn, Online Marketing

LinkedIn Company Page

It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn, the competition for the attention of potential clients and job seekers is at an all-time high.

One way to take a critical look at your LinkedIn business page is to conduct a social media audit and identify areas for improvement. Understanding the elements that will help you build trust with your audience and provide a seamless brand experience for visitors navigating between your website and LinkedIn business page are incredibly important in creating a cohesive strategy.

Ashley Zeckman

#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

Ashley Zeckman on Jun 29th, 2015     Online Marketing

Content Marketing World Infographic Header

There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even more satisfying. That’s especially true if you’re a kid with a camera trying to bring your own dreams to the silver screen.

In the newest eBook series co-produced by TopRank Marketing and Content Marketing Institute, we asked content marketing wizards to take us behind-the-scenes and show us how they make their own brand of magic. Their advice is inspiring to anyone who wants to create great content that connects with an audience.

Evan Prokop

Web Analytics Tips: Getting More from Google Analytics with Jeff Sauer #MNSummit

Evan Prokop on Jun 26th, 2015     Online Marketing

Jess Sauer

Google Analytics is used by more than 10 million websites, but the majority of digital marketers and businesses are merely scratching the surface of what this powerful free tool can do. As Jeff Sauer says, “any report that is one click away in Google Analytics isn’t worth your time”.

In his fascinating and super actionable presentation at MNSearch Summit 2015, Jeff shared some great tips to help marketers get more value from Google Analytics.

 

Google Analytics Custom Channel Groupings Jeff Sauer MNSearch 2015

Customize Your Content and Channel Groupings

Out of the box, Google Analytics comes with a default set of traffic channels, including organic search, referral, direct, paid, social and email. While technically these are inclusive of the range of sources which may drive traffic to your site, there is opportunity to break up these broad swaths of visitors into customized segments that are specific to your business by creating customized channel groupings. Doing this can help you efficiently track the performance of your site for visitors that really matter, your customers and prospects.

Ashley Zeckman

Silverpop’s Loren McDonald Discusses 4 Top Email Marketing Trends – #MNSummit

Ashley Zeckman on Jun 26th, 2015     Email Marketing

Loren Mcdonald“Good morning Mumbai! Wait, I’m in Minnesota.”

Loren McDonald, VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he feels a bit like a fish out of water, he’s an email-marketing guy, surrounded by search marketers at MNSearch Summit.

In Loren’s compelling presentation we found out why email still rocks, the difference between smartphone and tablet users and creating actionable data. Below are some of the highlights:

Trend #1 – Email Still Rocks

According to a recent study by Marketing Sherpa, 7 in 10 consumers have made a purchase influenced by email marketing. There is no denying that email is still very much alive, and has a significant impact on purchasing decisions.

Ben Brausen

Online Marketing News: Introduction From Instagram, DuckDuckGo Goes Past 10 Million, Pinterest Pins Partners

Ben Brausen on Jun 26th, 2015     Online Marketing, Online Marketing News

Social For Customer Acquisition

How to Utilize Social Media for Customer Acquisition – One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. This infographic from Salesforce Canada gives some insight into the process of acquiring customers via social media. Salesforce Canada

Facebook Makes Ads Manager, Power Editor Easier to Use – Facebook Thursday announced significant updates to its Ads Manager and Power Editor tools to create and manage ads on the social network. SocialTimes

Joshua Nite

Content Marketing: 4 Tips for Creating B2B Content When You’re at a Loss for Words

Joshua Nite on Jun 25th, 2015     B2B Marketing, Content Marketing

writers-block

Content marketing has rapidly become an essential piece of the B2B marketing puzzle. Buyers are more connected and more self-directed than ever before, and informative, engaging content is key to making sure your organization becomes part of the buyer journey.

Creating a steady stream of quality content can be challenging for any marketer, but especially for those in B2B marketing, where buyers expect to be informed and entertained at the same time. So it’s no surprise that Content Marketing Institute’s latest report found that 54% of B2B Marketers rated producing engaging content as a top challenge, and 50% said producing content consistently is a challenge.

Lee Odden

Joe Pulizzi (The Godfather) Discusses the Content Marketing Revolution #CMWorld

Lee Odden on Jun 24th, 2015     Online Marketing

Joe-Pulizzi---interview-header-

Without anyone accusing me of exaggerating, I can safely say that Joe Pulizzi is a bona fide content marketing visionary. Joe started using the term “content marketing” in 2001, long before the rest of the industry caught on to its potential. In the past decade and a half, Joe has firmly established his thought leadership in the field, earning the nickname “The Godfather of Content Marketing.”

In 2007, Joe founded the Content Marketing Institute (CMI), which has grown into a vital resource for thousands of marketers worldwide. In addition to building a massive hub of marketing resources, classes, and training programs, CMI produces Content Marketing World, the world’s largest content marketing event.

Lee Odden

Blockbuster Content Marketing Success: Xerox Marketing VP Jeannine Rossignol #CMWorld

Lee Odden on Jun 23rd, 2015     Content Marketing, Content Marketing World, Interviews

JRossignol---interview-header-

Everything is bigger on the silver screen: hopes and dreams, heroes and villains, successes and failures. Simple human drama can become mythical when projected onto a giant movie screen. We go to the movies to laugh, cry, and gasp along with our fellow moviegoers, all of us sitting in the dark together sharing the experience. It’s a powerful example of how great content can create an experience that not only informs, but makes you feel. Creating those experiences is a whole crew of specialists, actors, director and producers, each playing their part.

Similarly, every successful content marketing program has a team of people working behind the scenes to create quality content that connects with customers. One trailblazing example of a marketing leader creating great content experiences is Jeannine Rossignol, VP of Marketing for Large Enterprise Organizations at Xerox.

Ashley Zeckman

Marketing Superstars Tell All: Measuring Content Marketing Box Office Success

Ashley Zeckman on Jun 22nd, 2015     Content Marketing, Content Marketing World

measureing-content-marketing-cmw15---blog-post

“Show me the money. Show me the money!” – Jerry Maguire

In the summer of 2010, the Internet was abuzz about the upcoming movie Scott Pilgrim Vs. the World. It was based on a comic book with a rabid cult following and directed by the indie darling behind Sean of the Dead and Hot Fuzz. When the movie was released, the buzz intensified, dominating social media for its opening weekend. By almost every measurement, it was a blockbuster success. Unfortunately for the film, the one metric it missed was number of tickets sold. Scott Pilgrim was very good at generating excitement, but failed to deliver on the one metric that mattered.