On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, who needs it and what you should do. Talk about confusing!
Some of the types of definitions you’ll find include:
- Using influencers to spread your message on your behalf.
- A form of marketing that focuses on specific individuals.
- Promoting services through influencers that can have an effect.
- Incorporating influencers with a large social reach into marketing.