Caitlin Burgess

10 Tools to Help Marketers Get More Out of Twitter

Caitlin Burgess on Sep 28th, 2016     Social Media, Social Media Tool

10-twitter-tools-for-marketers

Most marketers understand that their Twitter efforts need to go beyond consistent tweeting if they want to grow their following and boost engagement. It takes commitment, strategy and constant management.

But as social networks and audiences continue to evolve—and marketers find themselves juggling more social networks and content responsibilities each day—staying on top of it all can be daunting and even frustrating. In fact, B2B marketers use an average of 6 social media platforms to distribute content, according to the Content Marketing Institute and MarketProfs 2016 B2B Content Marketing Benchmarks, Budgets and Trends—North America report.

Sound like you?

Joshua Nite

What Social Media Marketers Need to Know About Facebook Live

Joshua Nite on Sep 27th, 2016     Blogging Strategy, Facebook, Online Marketing, Social Media

facebook-live-what-you-should-know

In the age of Netflix and DVRs, it’s weirdly ironic to watch the growing popularity of live video for social media marketing. Sure, most of it is recorded so you can access it later, but it has far more in common with the nightly news than with modern on-demand, personalized content.

It turns out, there’s something about watching an event unfold live that’s hard to replicate. To be there as it’s happening, in the moment with a group of friends and strangers, sharing a singular experience. It’s powerful. And it never really went out of style—it just took a while for technology to create a compelling modern version.

Caitlin Burgess

5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report

Caitlin Burgess on Sep 26th, 2016     Content Marketing

state-of-inbound-2016

Today’s consumers are much more self-directed in their buying habits, leveraging the internet and mobile technologies to research, review, interact and buy the products and services they need or want. As a result, many brands and marketers are shifting their marketing tactics to join consumers on their buying journey, rather than interrupting their day with a random cold call or talking at them as they flip through a magazine.

That shift is toward inbound marketing tactics such as blogging, eBooks, whitepapers, social media marketing and dozens of other content marketing tactics—a way of effective marketing that TopRank Marketing is all about. And the growth and importance of inbound marketing is only going to grow, according to HubSpot.

Tiffani Allen

Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition

Tiffani Allen on Sep 23rd, 2016     Online Marketing, Online Marketing News

emotional-connection-infographic
How Emotional Connection Increases Customer Satisfaction [Infographic]
Did you know that customers with a higher degree of emotional connection have a higher lifetime value than those that aren’t? And 50% of a person’s perception of an experience is based on emotions? This infographic and supporting statistics help to illustrate the need for marketing messages that truly resonate with your market. ClickZ

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit
It’s official as of Monday, September 19th — Twitter is no longer counting images, gifs, or videos in their 140 character count. This is a big break for social marketers. What’s next for the platform? Eliminating @handles from the character count as well. This change is slowly rolling out to all users but isn’t official platform wide. AdWeek

Joshua Nite

Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience

Joshua Nite on Sep 22nd, 2016     Blogging Strategy, Content Marketing, Online Marketing

creative-blog-types

When it comes to blog content, a lot of us are serving breakfast when we should be serving dinner.

Let me explain. Odds are you have a go-to breakfast that you eat nearly every day. A bowl of cereal with a banana, some oatmeal with maple syrup, a haunch of beef seasoned with the tears of your enemies—generally there’s not much variety from day to day. On the other hand…

batsaneye

For dinner, we generally require some variety. Maybe it’s that no one is fully awake for breakfast, so it doesn’t matter what you eat. Maybe it’s the realization that eggs and bacon are perfect foods.

Lee Odden

Where to Learn About Influencer Content Marketing in Europe & the U.S.

influencer content marketing
As a fast growing content marketing agency, especially when it comes to working with influencers, TopRank Marketing has experienced great growth this year working with new clients in the U.S. and abroad.

To continue building awareness of the great work my team has been doing and to share the insights I’ve learned as an active practitioner and strategist, I will be giving keynotes, solo presentations and workshops in 4 different countries over a 60 day period during October and November. Of course I will be joined by an excellent cadre of talented and experienced marketing speakers covering a range of topics, so each event is a great opportunity to learn, network and get inspired for 2017.

Lee Odden

How Social Do Senior Marketing Executives Need To Be?

Lee Odden on Sep 20th, 2016     Social Media

Social CMO
Explosive growth of social networks has attracted considerable attention to CEO and executive use of social media. Optimism about executive social media impact has been fueled in part by studies like the
BRANDfog survey, which reports executive social participation leads to better leadership, creates more brand transparency and helps build better connections with customers, employees, and investors.

The CMO is one of the most visible people within a company and as a public facing marketing role, there is an expectation that the chief marketing officer will be active on social networks. But how many tweets, likes, shares and snaps is enough?

It is tempting for senior marketing executives to hold themselves up in comparison to professional marketing influencers who spend virtually all of their time keynoting conferences, writing books and being interviewed by the media – aka individuals as brands, or as I like to call them, “brandividuals”.

Caitlin Burgess

A Fresh Start: Learn How to Put Your Social Media Strategy on A Paleo Diet

Caitlin Burgess on Sep 19th, 2016     Digital Marketing, Online Marketing, Social Media

social-media-paleo-diet

From the rise of Snapchat to the debut of Instagram stories to changes in Facebook’s News Feed algorithm, the social media landscape is constantly changing—giving us marketers more than enough “new” to snack on each week.

But sometimes we bite off a little more than we can chew, thinking that a healthy social media strategy needs to incorporate a little bit of everything in order to drive growth and engagement—and ultimately ROI.

However, according to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 92% of marketers said they’re unable to say which social media tactics are the most effective. So, stretching your strategy to include every platform and tactic may not be the best way to drive the results you’re looking for.

Tiffani Allen

Online Marketing News: Social Changing SEO, Science of Content, Facebook Live on Desktop

Tiffani Allen on Sep 16th, 2016     Online Marketing, Online Marketing News

seo-infographic-hubspot

How Mobile, Voice & Social Are Changing SEO [Infographic]
With SEO being a growing area of investment and interest for digital marketers, we tend to keep a very close eye on any changes that may affect organic search visibility. So how are mobile, voice and social changing SEO? HubSpot’s latest infographic, based on their State of Inbound Marketing report, has the details. HubSpot

The Science of Content: TFM Research Report On Content Across 10 Industries
Technology for Marketing just released a new study of content that resonates across 10 different industries. The report found, among other things, that understanding your specific industry and audience is the key to successful content. This means knowing what type of content they like best, the best time to post, and even what headline words will get their attention. Buzzsumo

Ashley Zeckman

How to Win Social Friends & Influence Your Customers @LeeOdden Keynote

Ashley Zeckman on Sep 15th, 2016     Content Marketing, Influencer Marketing

How to Win Social Friends and Influence Your Customers

In his keynote at the Social Media Rockstar event yesterday, TopRank Marketing CEO Lee Odden opened with a heartwarming story about building influence.

For anyone who doesn’t think that building influence is something they can do, this story is a must hear (or in this case, read).

The story is about a fifth grader named Sam. Sam is an influencer. An aspiring author, Sam decided to write a book and include some of his classmates as characters. To make editing and collaboration easy, Sam wrote his book on Google Drive and shared it with his classmates, asking them to review and make edits. This small ask quickly became a competition in his classroom to be included in the story and to be involved in the project. Sam become the center of attention. Sam become influential.

Joshua Nite

The 4 Essential Questions Your Content Must Answer in Less than 15 Seconds

Joshua Nite on Sep 14th, 2016     Content Marketing, Online Marketing

4-questions-content-must-answer

A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time?

HubSpot reports it takes less than 15 seconds for a reader to decide whether or not content is worth the effort. Think about that: In half of the Jeopardy theme, your reader’s mind is already made up.

You’re probably familiar with that statistic–it’s a marketing classic. But what exactly is happening in those 15 seconds?

There’s a series of subconscious questions anyone asks as they’re contemplating reading content. You ask them; I ask them; and our fellow human beings that we call an “audience” ask them, too.

Your content must answer these four essential questions, and fast.

Caitlin Burgess

Find the Bright Side: 6 Things Brands Should Do in Light of New Facebook Page Layout

Caitlin Burgess on Sep 13th, 2016     Digital Marketing, Facebook, Social Media

new-facebook-layout-tips

The summer of 2016 has been a little rough for businesses, brands and marketers that use Facebook as an important part of their marketing mix. Not only did Facebook implement a new News Feed algorithm that favors content from users’ friends and family, but just over a month ago they rolled out a new desktop business page layout—something they had been testing for a couple of months.

While the algorithm change was a little disheartening, many pages had likely been seeing a drop in organic reach for months as competition for space in the News Feed continued to grow. But when Facebook began testing the new page layout, many page admins were upset for a variety of reasons—from not being told about the changes to hating the new layout to believing they should hold the power to choose a design that works for them.