In today’s fast moving search and social web, content flows in every direction throughout a variety of platforms, formats and devices.
With a global population of over 7 billion, there are over 2.3 billion internet users. More importantly, there are 6.7 billion mobile subscribers – 91% market penetration (source). Ubiquitous internet access is enabling consumers and brands alike to create, consume, publish, interact and transact – anytime, anywhere.
At the same time, “newsrooms have 30% fewer reporters than in 2000, which corresponds with 31% of US adults that have stopped turning to a news outlet because it no longer provided them with the news they were accustomed to getting.” (Contently)
Brands are answering the call to create more value for customers by publishing news and content marketing. In fact, 86% of BtoC and 91% of BtoB organizations are now using content marketing tactics.


I think our team has done a pretty good job on this blog of advocating internet marketing tactics according to their practical use over the years. Our goal: To help marketers put things in perspective and make informed choices. One particular area of focus has been on content marketing.
Is Twitter the right place for your social media investment?

What does it mean to “optimize” your presentations? Keywords in your speech? Including your Twitter handle on all slides? Repurposing the slide content through Slideshare, Flickr, Visual.ly and on blogs? The answer is yes – all of the above. And more.
I’ll start this post off with my point: Dismissing search is ignoring demand from buyers & the media.
As marketers accumulate information about customers, it is also important to identify common characteristics and patterns to help guide messaging, engagement and offers.
In a few weeks I’ll be giving a talk at the University of St Thomas in Minneapolis to a class on community management on a topic that I think will interest many of our readers.
Social content curation and social content creation are often the core to many brands’ social networking efforts. Curating and sharing useful content associates the topics with the brand and creates an affinity for the brand as what I like to call, “the best answer” for their areas of focus.
Over the past few years, there’s been a tremendous focus on content creation in the search and overall digital marketing world. Once you get past the hype, there are plenty of well documented 





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