Tiffani Allen

Online Marketing News: 29 Content Metrics, Twitter Ditches Brevity and Hungerithms

Tiffani Allen on May 27th, 2016     Online Marketing, Online Marketing News

essential content marketing success metrics from Curata

Content Marketing Measurement: 29 Essential Metrics [Infographic]
Knowing whether or not your content marketing is working is one of the biggest challenges that content marketers face. But you don’t have to face that scary challenge alone. Curata has compiled 29 important metrics to help content marketers measure the success of their content marketing, and they’re more than just top level. Curata

New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters
Fellow marketers, it’s finally happening! Twitter is leaving brevity in the rear view. OK — maybe not completely, you still only have 140 characters, but that count will officially no longer include images or links. The changes will be taking place over the next few months, according to the Twittersphere. There are a good amount of things that will no longer rack up your character count: Usernames, quoted tweets, photos and other media attachments. Buffer

Joshua Nite

7 Infographics Every Digital Marketer Needs to See

Joshua Nite on May 26th, 2016     Content Marketing, Digital Marketing

infographics-digital-marketer

I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue. 90% of information transmitted to the brain is visual, so it makes sense that infographics are more effective than text alone.

Where did I get that 90% stat? An infographic, of course!

Because as much as I enjoy using infographics as a marketing tool, I enjoy reading them even more. We marketers have brains that operate the same way as anyone else (well, maybe we’re more creative and a tad bit more clever). So we get the same value out of good infographic.

Knute Sands

[eBook] Easy-as-Pie Guide to Content Planning: 3 Recipes for Success

Knute Sands on May 25th, 2016     Content Marketing, Digital Marketing

Easy_as_Pie-Cover

Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale? It’s not easy to run a restaurant, or churn out dozens of perfect pastries. Cooking up quality content isn’t easy either. Much like crafting a perfect pastry, creating content that inspires an audience to action takes great skill.

Truthfully, most content kitchens are facing big problems. According to Content Marketing Institute, a mere 30% of B2B marketers and 38% of B2C marketers feel their content marketing is effective. Which is why we partnered up with DivvyHQ and created an eBook to help content marketers take their content planning from messy to simple.

Caitlin Burgess

What Twitter’s Change in Character Count Could Mean for Social Media Marketers

Caitlin Burgess on May 24th, 2016     Digital Marketing, Social Media

Twitter-Character-Count-Changes

Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as part of their 140-character limitgiving users the ability to craft longer messages. While Twitter Inc. declined to comment, Bloomberg’s source reportedly said the change would be taking place in as soon as two weeks.

Cue the music!

Launch the confetti!

Let the chanting of “Hooray!” begin!

Over the last few months, many marketers have been on the lookout for changes to the platform after word got out that the company was thinking about increasing the character limit to 10,000. Some argued that a change of that magnitude could cause Twitter to lose something that sets it apart from other social networks. So, this news definitely shows Twitter’s commitment to the 140 characters, as well as a commitment to giving users more flexibilitywhich means more opportunities for marketers to effectively reach their audience.

Joshua Nite

8 Essential Concepts Every Digital Marketer Should Understand

Joshua Nite on May 23rd, 2016     Digital Marketing

8-concepts-digital-marketer

There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before it sets, don’t bother me,” was the reply.

The reporter asked another man the same question. “I’m setting this rebar, don’t bother me,” the man said. Over and over, when asked what they were doing, each worker irritatedly explained their task at hand.

Finally, the reporter interviewed the lowest man on the job totem pole—the hod carrier. His job was to scoop up clay on a flat board, then hold it for someone to trowel it onto a wall. Not exactly the most interesting or inspiring work. “What are you doing?” the reporter asked.

Tiffani Allen

Online Marketing News: State of Digital, Twitter’s Characters and Silent Facebook Video

Tiffani Allen on May 20th, 2016     Online Marketing, Online Marketing News

2016 state of marketing cmo

CMO.com’s 2016 State Of Digital Marketing, By Industry [Infographic]
In a new infographic from CMO.com, digital marketing spend and other statistics are broken down by industry, including retail, financial services, media and entertainment, travel and hospitality, and high tech. Not surprisingly, retail takes the cake with the biggest spend, followed by financial services. CMO.com

Twitter to Stop Counting Photos and Links in 140-Character Limit
Social media marketers have been abuzz this week with a reported change to the way Twitter will be handling character counts — links and images are rumored to soon be excluded from character counts. This change could mean even more engaging content on Twitter, without the stress of being confined to 92 characters. Everybody wins! Bloomberg Technology

Ashley Zeckman

Authoritative, Credible & Trustworthy: 3 Attributes of a Successful Digital Marketing Strategy

Ashley Zeckman on May 19th, 2016     Digital Marketing, Online Marketing

3-attributes-successful-digital-marketing-strategy

There was a time in the not so distant past when marketing and reality did not always align. Companies could create a genius marketing campaign to promote a crap product without much backlash. Customers would receive the product which was clearly not as advertised, and had little recourse to spread the word.

The interconnectivity of today’s world is helping to keep marketers honest. Even one bad experience can ruin a company’s reputation and cause irreversible damage to their business.

When companies hire individuals or agencies to help with their digital marketing initiatives, they want to work with marketers that stand for the same things that they believe in.

Caitlin Burgess

6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy

Caitlin Burgess on May 18th, 2016     Content Marketing, Video

Video-digital-marketing-strategy

Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no signs of slowing down.

According to a HighQ infographic, experts believe that 69% of consumer Internet traffic will be from video by 2017—and that number will rise to 79% by 2018. As a result, video is becoming an increasingly important tool for marketers as they work to capture audience attention, provide value and increase engagement across their digital properties. In fact, the same infographic reports that 52% of marketing professionals worldwide name video as the type of content with the best ROI.

Ashley Zeckman

LinkedIn Publishing: 3 Tips for Creating Better Content & 6 Marketers Setting a Great Example

Ashley Zeckman on May 17th, 2016     Content Marketing, LinkedIn, Online Marketing

 

LinkedIn-Publishing

Let’s face it, our online audiences are being force fed an incredible amount of content on a daily basis. Sadly, it doesn’t matter if they bookmark or subscribe to blogs, find things in search or locate articles in their Twitter or Facebook feeds; it’s overwhelming.

And it’s not going to slow down. In fact, 76% of marketers recently surveyed shared that they planned to create even more content in the coming year.

Part of the problem is that despite best efforts, content is not always as targeted as it should be. So while readers may stumble into an article thinking it can help solve their problems, they often make it halfway through the content before realizing the material is not for them (hopefully that is not happening in the case of this article).

Joshua Nite

8 Ways to Build Credibility & Trust with Content Marketing

Joshua Nite on May 16th, 2016     Content Marketing

build-credibility-and-trust-content-marketing

Imagine if the Nigerian prince—you know, the one spamming your email—really did have millions of dollars he needed to smuggle out of the country. Imagine he was legitimately offering you a generous portion of the cash to help you out. Think how sad and baffled he would be as yet another email went unanswered, even unopened. His motives are pure—but he lacks credibility, and so he cries himself to sleep on a mountain of landlocked money.

You are offering something of value to your audience (aren’t you?). You’re striving to be authentic and transparent and customer-centric and every other buzzword. But like the theoretical Nigerian prince, your content can be ignored if you don’t establish credibility and build trust.

Tiffani Allen

Online Marketing News: Decoding Content, Periscope Drones and Google Turns Black

Tiffani Allen on May 13th, 2016     Online Marketing, Online Marketing News

decoding successful content infographic

Decoding Successful Content
What is successful content made of? It turns out, great content must be simple, unexpected, concrete, credible, emotional, and it must tell a story. This infographic from Fractl examines three pieces of well performing content to exemplify the six parts of this recipe. Fractl

Drones Can Now Livestream Straight to Periscope
Yes, you read that title correctly. Periscope is now allowing for live-streaming from drones via the iPhone app. This, following the rollout of live streaming from GoPro to Periscope in January, marks the start of some undoubtedly awesome new videos from brands and consumers alike. But that’s not all! According to AdWeek: “In addition to the support for drones, Periscope is also adding a search feature for looking up specific livestreams by keyword or topics.” AdWeek

Caitlin Burgess

Healthcare Marketer Interview: Rob Birgfeld, AVP, Chief Digital Marketing Officer at Inova

Caitlin Burgess on May 12th, 2016     Digital Marketing, Interviews

Rob-Birgfeld

In today’s world, marketers in all industries are working hard to keep up with technological innovation and changing consumer trends. But for some marketers, major shifts in the very foundation of their industry are presenting difficult hurdles as well as great opportunities. Yes. I’m referring to you healthcare marketers out there.

Healthcare marketers are contending with an evolving industry landscape that not only involves new programs and regulations to abide by, but also new consumer expectations.

With that in mind, TopRank Marketing has tapped into the expertise of marketing veteran Rob Birgfeld, AVP and Chief Digital Marketing Officer at Inova, a nonprofit healthcare system based in Falls Church, Virginia. In this interview, Rob talks about how he came to the world of healthcare marketing, what he sees as the top three industry trends, and how his team is using digital marketing tactics to create a better experience for their audience.