Ashley Zeckman

Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies

Ashley Zeckman on May 6th, 2015     Video

Healthcare Video Marketing

Healthcare marketers are responsible for attracting new customers, building trust and converting prospects into new customers. While following content marketing and SEO best practices can put you a step ahead of the rest, there is another opportunity that you may not have considered.

As far back as 2010, Pew Research found that approximately 80% of internet users have searched for information online about health topics, and 25% of all internet users have watched an online video about health or medical issues.

Could video marketing be part of the solution? Consumers buy from people that they like and trust, especially when it comes to their health. What better way to connect with your audience in a meaningful way than through video marketing that they can relate to?

Ashley Zeckman

Book Review & Interview: Social Content Marketing for Entrepreneurs by Dr. Jim Barry

Ashley Zeckman on May 5th, 2015     Book Reviews, Content Marketing

Social Content Marketing Book Review

How many times have you wished that someone would create a textbook filled with why’s and how to’s of digital marketing? If you’re like me, the answer to that is “Too many times to count!”.

Let’s face it, the work that we do and how we do it evolves so quickly it can be hard to keep up. Unfortunately, that leaves room for us to get swept up in “shiny object syndrome” and lose sight of what is really important; creating quality content that resonates with your audience and helps solve a business problem.

Dr. Jim Barry’s new book, “Social Content Marketing for Entrepreneurs” helps marketers realign their focus to some of the most impactful inbound marketing strategies.

Ben Brausen

Online Marketing News: Facebook Comes Calling, Pin Partners, Highlighting Twitter

Ben Brausen on May 1st, 2015     Online Marketing, Online Marketing News

Time Spent Consuming Content

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations – With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action. Moz

Google Gets Into Content Recommendation With AdSense Matched Content – Google is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to the familiar style of widget that appears at the bottom articles. Marketing Land

Ashley Zeckman

Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions

Ashley Zeckman on Apr 30th, 2015     Online Marketing, Other Events

Winning With Authority Infographic Header

A trusted resource can be a friend, colleague or industry expert and we may turn to them from time-to-time for guidance.

Today’s online marketing landscape is crowded with advice from marketers that may have the power to influence you, but not necessarily the authority to give you sage advice.

In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marketing field. Now we present you an infographic with even more insights from the industry experts that will be presenting at the upcoming Copyblogger Authority Rainmaker conference.

Ashley Zeckman

Behind the Curtain: 4 Tips for Creating Landing Pages That Convert

Ashley Zeckman on Apr 29th, 2015     Digital Marketing, Online Marketing

Behind the Curtain

 

Landing pages are still somewhat of a mystery to many marketers. In theory they sound simple, but it may feel like there are secrets or some mystic formula that has to be cracked in order to be successful.

Now you not only need a website that is filled with stellar content and optimized for conversion, but you must also create landing pages for different marketing tactics. The question is, how effective are they really?

According to Marketing Sherpa, 64% of marketers say that landing pages are the most effective way to test value proposition. Additionally, they’ve found that 48% of marketers build a new landing page for each marketing campaign.

Emily Bacheller

Live Streaming Showdown: Meerkat Versus Periscope

Emily Bacheller on Apr 28th, 2015     Mobile, Video

live video streaming

Live streaming video services have finally hit the mainstream market, and are beginning to pick up steam. Many might compare their use to Dave Egger’s 2013 novel, “The Circle,” which explores the beginning of a transparent society in which politicians, public servants, and private citizens “go transparent” by wearing body cams and live streaming every moment of their waking life. In the book, this technology is offered by a popular social media platform, and is adopted at an exponential rate.

Egger’s vision of a “live streaming” society is now coming to fruition. Live video streaming services like Meerkat and Periscope allow users to stream and share videos in real time. The overall market for digital video has also experienced explosive growth in the United States, with over 200 million Americans (just under two thirds of the population) watching videos online on a regular basis.

Lee Odden

2015 Enterprise B2B Content Marketing Report: More Isn’t Better

Lee Odden on Apr 27th, 2015     B2B Marketing, Content Marketing

enterprise b2b content marketing overload

Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for marketers has been about creating “more” content. More blog posts, videos, infographics, social messages, emails, and so on.

But here’s the thing about “more content” when it comes to enterprise-sized organizations. There’s a nearly unmanageable degree of added complexity when you start involving a matrix of customer segments and buying journeys across different product offerings, company divisions and geographies.  How are large, enterprise B2B marketers responding to this challenge? There’s a new report that sheds (some) light on that.

Ben Brausen

Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly

Ben Brausen on Apr 24th, 2015     Online Marketing, Online Marketing News

Periodic Table Of Social Media Analytics

The Periodic Table of Social Media – There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News

New Direct Messaging Comes To Twitter – With today’s changes, the ice cream shop can opt to receive Direct Messages from anyone; so you can privately send your appreciation for the salted caramel without any barriers. Twitter

Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip – Twitter is expected to supplant Yahoo as the third largest seller of display advertising in the US in 2015. Marketing Land

Ashley Zeckman

4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update

Ashley Zeckman on Apr 23rd, 2015     Content Marketing, Mobile, Online Marketing

Accessing content on mobile device

Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen.

The release of Google’s new mobile-friendly update, aka “mobilegeddon”, has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices.

There’s a good reason for this: A recent study by ComScore and Millennial Media found that approximately 56% of digital content is now consumed via smartphones. Knowing that a large portion of your audience likely searches, consumes and interacts with content on their mobile device should inform how you execute on your Content Marketing initiatives.

The good news is, despite the apocalyptic headlines on many blogs, Google has stated that the new mobile-friendly update only affects:

Ashley Zeckman

Rejoining TopRank Marketing: 5 Career Lessons That Brought Me Back

Ashley Zeckman on Apr 22nd, 2015     Online Marketing

Team TopRank Marketing

One of the most exciting parts of life is uncertainty. You never really know where the decisions that you make will lead you. Sure, you have a rough idea of where you may end up but there are always unforeseen factors outside your control.

In my first stint at TopRank Marketing, I was the agency Marketing Manager. This was a unique and very creative position that allowed me to work closely with our CEO Lee Odden. In that time, In that time I focused on being a sponge and soaking up as much as I could from the years of digital marketing knowledge contained within the walls of the TopRank office.

Lee Odden

eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

Henry Rollins Authority Rainmaker eBook

When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out?

Be the best answer wherever customers are looking.

And how do you do that?

By creating authority across channels and media from search to social to wherever content can be discovered, consumed or acted on.

To provide you with a clear roadmap on creating authority through integrated marketing, our latest conference eBook project launches today for Copyblogger’s Authority Rainmaker conference.

Featuring top experts including: Dan Pink, Ann Handley, Danny Sullivan, Sally Hogshead, Joe Pulizzi, Sonia Simone and many more, this eBook is both inspirational and tactically insightful. Both the eBook and the conference are organized by 4 key areas necessary for integrated online marketing success: Design, Content, Traffic, Conversion.