B2B CMOs Make Meaningful Shifts in Priorities
30 percent of B2B chief marketing officers have said that growth was tops when it comes to what they want to deliver in their role, while 21 percent pointed to better customer experiences, with 19 percent having said greater efficiency — three findings contained in newly-published B2B CMO survey data. MarketingCharts
B2B purchasing is for the young — and digital [Report]
35 percent of B2B buyers in the millennial and Generation Z demographic are say that they prefer using enterprise purchasing apps, while 24 percent of older buyers prefer inside sales reps, while dissatisfaction with vendors was also higher among younger B2B buyers — three of numerous findings of interest to B2B marketers contained in recently-released survey data. Digital Commerce 360