We may have mentioned a time or two that podcasts are a great way for B2B marketers to release content. But since my first B2B podcasting post (way back in the before times of 2018, how naive we were), the landscape has changed significantly.
Part of the shift is due to the pandemic and the remote/hybrid work boom that followed. People who used to spend hours listening to podcasts on their commute suddenly found that the bedroom to home office commute required less entertainment.
But the other part is simply natural maturation and evolution over time. Podcasts are becoming even more plentiful, their creators more diverse, and the advertising more relevant.
Here are the major trends that B2B podcasters should be aware of for 2022 and beyond.