Influencer Marketing is positioned to address some of the key B2B marketing challenges of our time: declining buyer trust, improving content quality, reach and effectiveness.
On top of that, business marketers are now faced with the additional challenge of in-person marketing being taken out of the mix with many shifting to pure digital and and purpose driven programs.
Influencer Marketing presents an even greater opportunity for B2B brands in an all-digital environment to attract and engage customers with authentic content that builds trust.
While there’s plenty of momentum and recent attention towards influencer marketing for B2B companies, the majority of research on the topic has been covered broadly or focused on B2C influencer marketing. Many blogs and publications including this one have cited B2C statistics and examples in the hopes of a correlation to B2B. But it’s just not the same thing.