Lane Ellis

Digital Marketing News: Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements

Lane Ellis on Aug 3rd, 2018     Online Marketing News

2018August3MMAOpenXStudy

Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less So
A new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded opt-in ad types, and what they may mean for digital marketers going forward. MediaPost

Google Has A Podcast App, But Does It Have A Podcasting Strategy?
Google is expected to increase the prominence of podcasts in all search results, expanding on limited tests it’s done with Android and Google Assistant SERPs. Forbes

Huge chunk of young people believe advertising does not welcome diversity
New survey data examines inclusion and diversity in advertising, and how far the industry may still have to go. Campaign US

LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
LinkedIn (client) will soon be rolling out a redesigned user interface allowing custom layouts for the most-used metrics, an interface-wide speed boost, and numerous other new Campaign Manager features. Marketing Land

Snapchat ‘Storytellers’ finally pairs creators with advertisers
A new pilot program from Snapchat is looking to court influencers and bring together creators and brands, the latest in a series of moves aimed at bringing Snap greater mainstream adoption. TechCrunch

SEO Crucial for B2B Content Marketing Success: Survey
Search, social, and websites are all ahead of e-mail for initial B2B discoveries, according to results of new study research. Chief Marketer

2018August3StatisticsImage

Apple Maps takes a step in the right direction
With Apple Maps getting a substantial overhaul, can businesses afford to skip marketing on the expanding map service? Search Engine Land

For Better or Worse, YouTube Now Adapts to Multiple Aspect Ratios
YouTube has changed the way it displays videos shot in formats other than the 16:9 ratio. How will the change affect marketers? Gizmodo

Google Marketing Cloud Gets a New Enriching Destination for Content and Analytics
Google has unveiled Marketing Cloud, as DoubleClick, Google Analytics, partnership programs and more are now combined. MarTech Series

As Facebook user and revenue growth slows in Q2, advertisers are still on board
Unphased by recent struggles, advertisers on Facebook continue to spend more than ever. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Tom Fishburne Digital Ads Cartoon

A lighthearted look at the future of digital advertising by Marketoonist Tom Fishburne — Marketoonist

The Commodore 64 Mini review — TechRadar

Can you tell a fake laugh from real? — University of California Newsroom

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Natural Language Generation: The Future of Content Management — Fit Small Business
  • Nicole Blake — Intern Spotlight on Nicole Blake: Who She Is, What She’s Learning, and How She Sees the Marketing Industry — TopRank Marketing
  • Lee Odden — Express Writers: Top 100 Content Marketers (2018 Report) — Express Writers
  • Lee Odden — Shane Barker: 56 Influencers Share Their Biggest Mistakes and How to Avoid Them — Shane Barker
  • Lee Odden — Nimble: The Do’s And Don’ts of Winning Influencer Marketing Campaigns (+Infographic) — Nimble

What are some of your top influencer marketing news items for this week?

Thanks for reading, and we hope you’ll return next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 34 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.