Audio Interview: Online PR, Blog & RSS Marketing

Please indulge a bit of self promotion. MarketingStudies.net recently published an interview I did with Rok Hrastnik covering topics including SEO, online PR, blog and RSS marketing:

“Exclusive Search Engine Optimization Strategies & RSS: Interview with Lee Odden, TopRank”

Take a listen if you dare.

Incidentally, MarketingStudies.net is an excellent site covering many topics regarding content publishing and marketing. They also offer a comprehensive e-book on RSS marketing worth checking out. It covers everything from creation to promotion to measurement of a RSS marketing initiative.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Trackbacks

RSS Marketing Survey » Online Marketing Blog says:

May 4, 2006 at 12:48 pm

[…] Rok interviewed me in March 2005 on using integrated online pr, blog and RSS marketing for improved results in search engines. After re-listening to that interview, it’s amazing how much can change in a year. At the time, using Technorati tags and social bookmarks was pretty new. Now it’s all part of the smorgasboard of tactics for normal link building. […]
Survey on Marketing with RSS : Business Blog Consulting says:

May 5, 2006 at 9:16 am

[…] Rok and I did an interview in March 2005 on using integrated online PR, blogs and RSS for improved results in search engines. After re-listening to that interview, it’s amazing how much can change in a year. At the time, using Technorati tags and social bookmarks was pretty new. Now they are pretty standard fare from the smorgasboard of tactics for blog link building. […]