Archives for April 2005

TrustRank May Cleanup Press Release Optimization Spam

Slashdot posts a link to an article on regarding a Google patent that has garnered so much attention in the SEO world. The article describes how Google will use a variety of factors to determine the quality of news sources to rank news stories rather than the current method of date posted and keyword relevancy.

“The database will be built by continually monitoring the number of stories from all news sources, along with average story length, number with bylines, and number of the bureaux cited, along with how long they have been in business. Google’s database will also keep track of the number of staff a news source employs, the volume of internet traffic to its website and the number of countries accessing the site.”

SEO and CSEO is there, should there be a difference?

Danny Sullivan of SearchEngineWatch posted an excellent article regarding the ongoing reputation issues that the Search Engine Optimization industry has been experiencing. In particular, this article brings up the frequent disconnect between web designers and SEO efforts.

If you’re in the business of SEO and you’ve worked with web design or interactive shops, undoubtedly you’ve heard comments like, “your SEO makes the site ugly”. A lot of the time this comes off as elitist and arrogant because data is rarely offered to support the notion that adding text links or modifying title tags has a negative effect on site conversion.

Abundant data is available on before/after search engine optimization, where a site has significantly increased rankings, visitors and conversions. I am not saying great design is less important than search engine friendliness, but I am saying that profit generating web sites incorporate a combination of critical design and requirements for optimal search engine visibility.

Online Marketing Blog Nominations

I was reading a post of a great Small Business Marketing Blog called Duct Tape Marketing by John Jantsch. I noticed he had posted about Marketing Sherpa’s call for nominations on best marketing blogs. There’s even a category for “Best Blog on Online Marketing”.

He showed examples of his blog’s rankings for “Best Small Business Marketing Blog” on several top search engines. Pretty impressive.

Since there’s a category for “Best Blog on Online Marketing” I thought I would check our rankings for: “online marketing blog”. Below are rankings for Online Marketing Blog on the top search engines for “online marketing blog“.

  • Yahoo – #1
  • Google – #1
  • Ask Jeeves – #1
  • MSN – No love from MSN. In fact, you won’t find any blogs ranked at MSN.

Big Company SEO

There’s a good article at ClickZ on the sticky situation of corporate politics and SEO for bigger companies. “When Corporate Politics and SEO Collide“. It emphasizes the importance of the unique communication needs of a bigger company with interdepartmental participants affected by a SEO project. Project management skills are as important as SEO implementation skills.

This sentiment is reinforced by Stuntdubl’s post yesterday: “The best ¬ìSEO¬ís¬î are really a culmination of a variety of very diverse skills brought together to improve a business or organization¬ís marketing performance in the online arena. Top SEO¬ís are “project managers” and meta-webmasters”.

GoogSpy – What are you bidding on?

GoogSpy is a new third party tool that lets you put in a companies name and return what Google Adwords they are targeting. This is great if you want to see what keywords your competitors are targeting. It can also tell you where a company ranks naturally in the top ten for certain keywords.

How does it work? According to the press release “ is powered by Velocityscape’s flagship data extraction product, Web Scraper Plus+. It extracts 500,000 search results per day from Google and loads them into the database.”

Check it out now though, the logo looks very similar to Google and it’s functionality may raise red flags at Google. I wouldn’t be surprised to see Google’s lawyers step in.

Findory Upgrades to a Tabbed Format

The Findory news and blog search/aggregation site has changed it’s home page layout to a tab format. Now you can switch between news and blogs pages by clicking on tabs at the top. The news/blog/web search option is now at the top right. General categories display on the right and selected posts appear in the main part of the page.

If you’re new to Findory, it’s a news and blog search site that personalizes the information displayed based on the searches you perform and the links “articles’ you click on. This is a welcome feature considering the large number of news and blog sites available. If you want to track a particular blog, like SEO Online Marketing Blog, you can bookmark the unique url. Findory offers RSS feeds for news and blog categories as well.

Google AdWords Site Targeting Enhancements

Significant changes to Google AdWords are in store in the next few weeks:

* Target users by site – pick which sites your ads appear on, allowing you to view who Google content partners are.
* New max CPM bidding option – The CPM ads will compete with traditional AdWords ads with a minimum CPM of $2.
* Additional ad formats – banner, leaderboard, inline rectangle, skyscraper, wide skyscraper.

“What we’re expecting customers to do here is open themselves up to all of the types of opportunities at Google,” said Tim Armstrong, vice president of ad sales for Google. “This will be a way to keep the scale but use the feature to also target.

Multilingual SEO

I don’t often highlight particular blogs here, but there is a new blog from my friend Andy Atkins-Kruger of Web Certain that anyone interested in multilingual search engine marketing, particularly in Europe, should take note of.

The purpose of the blog is to bring information on the rapidly growing search market in continental Europe to a wider audience – easily accesible and summarized in English even if the source is not. Pretty nice feature for those of us who do not speak 3, 4 or 5 languages!

From Andy:

Yahoo Search Marketing

From the announcement email to Overture advertisers:
“As previously announced, Overture and parent company Yahoo! have combined their search marketing products under a new name ‚Äì Yahoo! Search Marketing. The products and services previously brought to you by Overture are now available through the Yahoo! Search Marketing Manage My Accounts page.” reports that new YSM services include: Travel Submit which enables advertisers to submit offers to Yahoo’s travel Web site, Marketing Console tracks advertising campaigns and Search Optimizer enhances ad campaign performance.

Basically, Yahoo has combined all of their advertising services into one tool – and that does make it easier to manage. Yahoo is doing a lot of things “right” these days: Bloomberg reports Yahoo may be reporting a 60 percent profit surge in the first quarter.

Marketing Sherpa Adds PPC Firm Buyer’s Guide

As posted earlier, Marketing Sherpa is working on the next issue of their SEO Firm Buyer’s Guide. This will be the 4th edition for the search engine optimization company guide and the first edition of the new PPC Buyer’s Guide.

Anne Holland, founder and publisher of Marketing Sherpa was kind enough to answer a few questions about the upcoming guides.

Do you have an anticipated date when the report will be available?
The two Buyer’s Guides will be available at the end of April — our graphic design and proofing team are already cranking on them. Check for details in a couple of weeks.

New News from Yahoo News Beta

The beta version of the new Yahoo News was made live today. I had previously posted on the Sneak Peek at the new Yahoo News a few weeks ago listing several of the upcoming features.

Yahoo News beta selects news from a smaller universe of media properties than Google News but does allow users to add their own news from any site or blog that offers RSS.

The new design allows you to quickly tab through different sources and the Y!Q feature has also been incorporated. The Y!Q feature highlights a particular term and places an icon next to it to let you know alternative sources of information regarding that word or phrase are available. Clicking on the the icon displays a Y!Q popup window with links to related search results.

Search Marketing News

Here are various search engine industry news tidbits for the day:

Firefox continues to gain on MSIE

Search Engine Watch forums have reorganized. A few changes of interest to me includes a new forum called “Blogs, RSS & XML Feeds” plus a new sub-forum under “Vertical Markets & Specialty Search” called “News Search”. Thanks Barry.

buzztracker plots the geographic location of items published on Google News – via InsideGoogle

Comparison shopping search engine officially launches.

List of top paying AdSense Keywords – via Eric Baillargeon Gets VC Funding – via SearchViews

Get images to appear in “regular” Google search results. WMW