Google has updated AdSense to allow real time reporting. This should be very useful for high volume publishers. Unfortunately, this blog is not there – yet.
MediaPost notes with recent AdWords updates you will be able “to compare the conversion rates of ads in different channels, including Google’s search rival, Overture.” Now that’s pretty interesting and potentially very threatening to Overture and MSN’s new PPC program. It could really provide advertisers with a direct comparison of ad network performance.
SEOBook also notes the launch of Google AdWords Budget Optimizer. A way to further automate AdWords PPC bid management. He also posts some interesting comments on how useful such a tool would actually be. We’ll try it out and post comments in a month or so.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.