Google has updated AdSense to allow real time reporting. This should be very useful for high volume publishers. Unfortunately, this blog is not there – yet.
MediaPost notes with recent AdWords updates you will be able “to compare the conversion rates of ads in different channels, including Google’s search rival, Overture.” Now that’s pretty interesting and potentially very threatening to Overture and MSN’s new PPC program. It could really provide advertisers with a direct comparison of ad network performance.
SEOBook also notes the launch of Google AdWords Budget Optimizer. A way to further automate AdWords PPC bid management. He also posts some interesting comments on how useful such a tool would actually be. We’ll try it out and post comments in a month or so.