B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect

Google Fusion

Lee Odden
Lee Odden
Online Marketing

During the Google Factory tour yesterday Marissa Mayer pitched a personalization option for the Google home page. A Google blog post suggests the new portal looking, customization feature was developed as a way to assembled the various features of Google in one place: Gmail, news, weather, etc.

This initial version offers links to various Google services as well as RSS feeds from several major news sites (BBC, the New York Times, Slashdot, Wired). Some nice features include drag and drop editing and dynamic sizing.

Mayer commented, “We’ve seen that there were users who wanted more on their home page… and this is a way to give them more access to their information. I feel this is different my MyYahoo!. The fact that some people may say it looks like it’s aimed at MyYahoo! was not the reason.”

Jeremy Zawodny of Yahoo makes some interesting observations on the similarity between the new Google personalization features and My Yahoo.

Yahoo and MSN have offered personalization features for quite a while. It looks like Google is following suit and moving more towards a portal.

“Universal RSS” support will be available in 1-2 months” and the initial version will not have ads although they may be added in the future, according to Mayer.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn Marketing with Intent: The Future of SEO & B2B Search Traffic 2022 B2B Influencer Marketing Research Report Elevate B2B Marketing Podcast

Learn about:

B2B Ignite USA 2023

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2023 · TopRank Marketing

Return to top of page