Lee Odden

What’s up with Microsoft Wallop?

Lee Odden     Online Marketing

The Social Computing Group at Microsoft Research has been working on something interesting called Wallop for quite a while. Still in beta with a small number of testers, Wallop offers photo sharing, blog, and social networking. Very much like Yahoo! 360 but the interface is a whole lot different.

“Wallop is a research project of the Social Computing Group at Microsoft Research, exploring how people share media and build conversations in the context of social networks. We are currently conducting a small, real world trial of Wallop with small friendship groups. Therefore, membership in Wallop is limited to study participants until the trial is over.”

Wallop was introduced in 2003 at the Professional Developers Conference Wallop may have been ahead of it’s time. Here are articles from Microsoft Watch and Wired including screen shots and an interview with Microsoft social computing group researcher Lili Cheng.

Wallop evolved from an earlier Microsoft “virtual worlds” project called HutchWorld.

I’m just curious what Microsoft is waiting for. Particularly since Yahoo! 360 has launced with such similar features.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. […] I reviewed Wallop in June of last year. At that time, Alfred Thompson commented that, “I don’t know what the official plans are but I would not expect to see Wallop open up as more than a research project.” Apparently plans have changed. […]