B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Blogging AD:TECH

This weekend I’m off to the AD:TECH interactive marketing conference in Chicago for Mon/Tues next week. I was fortunate to be one of the bloggers selected to cover the conference on the AD:TECH Blog.

I will be blogging 5 of the sessions ranging from “Brand Humanity: How Social Technologies are Changing the Way We Do Business” to “Achieving Balance in Your Search Mix”.

While I’ve personally blogged while attending conferences such as Search Engine Strategies and WebmasterWorld Search Conference, I’ve not formally been involved with conference blogging before so it should be fun.

I am also interviewing several people in the interactive/search marketing industry and will be posting those to this blog as well as Search Engine Smarts at AllBusiness.com and Lockergnome.

Thank you to Steve Hall of Adrants for having me participate – it should be a great conference!

Tags: ADTECH, conference, blogging, interactive, marketing

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.