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Blogging AD:TECH

Posted on Jul 8th, 2005
Written by Lee Odden
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    This weekend I’m off to the AD:TECH interactive marketing conference in Chicago for Mon/Tues next week. I was fortunate to be one of the bloggers selected to cover the conference on the AD:TECH Blog.

    I will be blogging 5 of the sessions ranging from “Brand Humanity: How Social Technologies are Changing the Way We Do Business” to “Achieving Balance in Your Search Mix”.

    While I’ve personally blogged while attending conferences such as Search Engine Strategies and WebmasterWorld Search Conference, I’ve not formally been involved with conference blogging before so it should be fun.

    I am also interviewing several people in the interactive/search marketing industry and will be posting those to this blog as well as Search Engine Smarts at AllBusiness.com and Lockergnome.

    Thank you to Steve Hall of Adrants for having me participate – it should be a great conference!

    Tags: ADTECH, conference, blogging, interactive, marketing

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

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