B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

New ad:tech

ad:tech
Today is the first day of AD:TECH Chicago and I’ll be covering the following sessions:

  • Keynote with Ted McConnell, Manager, Interactive Marketing Innovation and Jeff Bell, Vice President, Chrysler & Jeep Chrysler Group
  • Brand Humanity: How Social Technologies are Changing the Way We Do Business
  • SupahMega Trends Global in Online Media
  • Client Agency Tango: IMC-Style
  • Keynote – Rules for Revolutionary Marketer – Guy Kawasaki, Managing Director, Garage Technology Ventures

ad:tech has also launched a new look including a new web site. Unfortunatley, the new ad:tech web site commits SEO suicide and posts all the text and links within Flash – offering limited, if any, opportunity for indexing by search engines. It is however, very interactive with a cool promo video.

Tags: adtech, conference, interactive marketing, SEO

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.