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New ad:tech

Posted on Jul 11th, 2005
Written by Lee Odden
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    ad:tech
    Today is the first day of AD:TECH Chicago and I’ll be covering the following sessions:

    • Keynote with Ted McConnell, Manager, Interactive Marketing Innovation and Jeff Bell, Vice President, Chrysler & Jeep Chrysler Group
    • Brand Humanity: How Social Technologies are Changing the Way We Do Business
    • SupahMega Trends Global in Online Media
    • Client Agency Tango: IMC-Style
    • Keynote – Rules for Revolutionary Marketer – Guy Kawasaki, Managing Director, Garage Technology Ventures

    ad:tech has also launched a new look including a new web site. Unfortunatley, the new ad:tech web site commits SEO suicide and posts all the text and links within Flash – offering limited, if any, opportunity for indexing by search engines. It is however, very interactive with a cool promo video.

    Tags: adtech, conference, interactive marketing, SEO

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

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