Optimizing your press releases for important keywords is a great way to ensure visibility of your announcements via keyword queries on news search engines including Google News, Yahoo News, MSNBC Newsbot and Topix.net.
Search engine optimization techniques can be used with press releases as they are with any web document. Once your press release is optimized, using the right mix of newswire distribution services can have a significant impact on how effective your releases is at creating links.
Below is a list of press release distribution services that are search engine friendly and can offer an excellent channel for link building as well as getting your news distributed.
http://www.prweb.com/
http://www.prleap.com/
http://i-newswire.com/
http://www.webwire.com/
http://www.pressbox.co.uk/
http://www.24-7pressrelease.com/
http://www.clickpress.com/
http://www.przoom.com
http://www.pr.com/
http://www.marketwire.com/
Some of these services are free, some ask or require a nominal payment. Most of them are picked up as a Google News and/or Yahoo News source. PRWeb in particular is effective in their distribution and the fact that they distribute the release in HTML, PDF and RSS formats.
If you’re looking for alternative news releases distribution services, many of the services above can be very effective.
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About Lee Odden
Triple Duty Press Release Optimization…
A question that often comes up when I talk to public and media relations professionals about optimizing press releases, is whether or not an “optimized” release can actually perform double duty as an effective communicication tool with journalists as…